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Samsung Denies TV Business Crisis, Bets on AI to Counter China Competition

Samsung Electronics has dismissed market speculation about a crisis in its television business, calling such reports exaggerated. The company's visual display division head acknowledged competitive pressures, particularly in China, but emphasized a diversified portfolio including soundbars and B2B signage. Despite a loss last year, the division is expected to return to profit, buoyed by service revenue and a major push into AI-powered televisions. Samsung declared 2026 as the year AI TVs go mainstream, expressing confidence in its technology and stable global demand.

Key Points: Samsung Rejects TV Crisis Talk, Unveils AI TV Strategy

  • Dismisses crisis speculation
  • Highlights diversified portfolio
  • Acknowledges China challenges
  • Bets on AI TV mainstream push
2 min read

Samsung rejects TV crisis speculation, addresses competitive pressures in China

Samsung dismisses reports of a TV business crisis, addresses competitive pressures in China, and declares 2026 as the year AI TVs go mainstream.

"While the hardware segment faces pressure... the (visual display) business is not in a difficult situation as some fear. - Yong Seok-woo"

New Delhi, April 15

Samsung Electronics dismissed market speculation regarding a crisis within its television business, stating that concerns remained overstated despite current market challenges, according to a report by The Korea Herald.

As per the report, Yong Seok-woo, the head of the company's visual display division, spoke at Samsung's The First Look Seoul 2026 event on Wednesday. He characterised recent reports of a significant downturn as "exaggerated" and maintained that the business division continued to hold a steady position.

"While the hardware segment faces pressure from competition and geopolitical factors, the (visual display) business is not in a difficult situation as some fear," the report quoted Yong.

The executive noted that the division possessed a diversified portfolio that mitigated risks associated with the traditional TV market. This strategy included a heightened focus on soundbars, monitors, and business-to-business (B2B) signage.

Furthermore, the company reported an increase in service-based revenue, specifically citing subscription models built upon its existing installed base of television units.

Samsung's visual display and home appliance division recorded a loss of 200 billion won, or approximately USD 136 million, during the previous year, but is expected to return to profit in the first quarter.

Yong acknowledged challenges in China, saying the company is reviewing operations to improve efficiency, but dismissed speculation of restructuring or exit.

Samsung also declared this year "the year AI TVs go mainstream," unveiling a new lineup with AI features across most models and expanding its ultra-premium Micro RGB range.

Despite the intensification of global competition, the leadership expressed confidence in its technological advantages. The company cited a stable demand for global televisions, which it expected to be further bolstered by upcoming major international sporting events.

"The year AI TVs go mainstream," Yong said, as he declared the company's strategic direction for the current cycle.

- ANI

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Reader Comments

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Priya S
Diversifying into soundbars and B2B is smart. But as a consumer, I'm more interested in whether these "AI features" will be genuinely useful or just marketing gimmicks. Samsung needs to prove the value, especially when TCL and others offer great specs for less. 🤔
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Vikram M
The loss figure is concerning, but expecting a profit in Q1 is a positive sign. Competition in China is brutal, everyone knows that. Their real strength is in markets like India where brand loyalty is high. The IPL and Cricket World Cup will definitely boost TV sales here!
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Rohit P
With all due respect, calling reports "exaggerated" when you've posted a significant loss feels a bit defensive. It's okay to acknowledge challenges. Indian consumers appreciate honesty. I hope their review of operations leads to better products and support for us here.
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Sarah B
Interesting read. The shift to service-based revenue (subscriptions) is the global trend. If they can make their AI ecosystem sticky with good Indian content apps, it could work well. But the hardware quality and after-sales service in tier 2/3 cities need to be top-notch.
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Aditya G
Micro RGB and AI features sound exciting for the premium segment. But for the mass market in India, reliability and value for money win. Samsung shouldn't forget the segment that made them a household name here while chasing high-end specs. Jai Hind! 🇮🇳

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