Sahm launches World Cup-themed investor engagement campaigns to bring investing and community together
Riyadh, June 22
Sahm Capital, a CMA-licensed financial company, today announced the launch of two World Cup-themed investor engagement campaigns designed to combine community participation, interactive experiences, and reward opportunities during one of the world's most anticipated sporting events.
The initiatives, "Watch Live & Cheer" and "My Investment DNA," aim to create a more engaging investing experience by connecting the excitement of football with the power of investor communities.
As part of the "Watch Live & Cheer" campaign, participants will have the opportunity to compete for rewards totaling up to SAR 98,000. Two lucky draw winners will each receive a prize valued at SAR 40,000, redeemable as either a World Cup travel package or a cash equivalent, while the top three participants on the campaign leaderboard will share SAR 18,000 in cash rewards. Full details and participation access are available at:
The "Watch Live & Cheer" campaign enables eligible users to earn Cheer Tickets through net deposits and successful referrals. Participants can accumulate tickets to increase their chances in the lucky draw while also competing for a place on the campaign leaderboard.
Complementing the campaign is "My Investment DNA," an interactive experience that invites users to build an 11-stock lineup and discover their unique investment persona. Inspired by football team formations, the activity combines investing preferences with football-inspired personality archetypes, creating a shareable experience that encourages discussion and interaction among community members. Users who share their persona card on the Sahm community can earn a USD 10 commission-free voucher for each qualifying post that receives three or more likes or four or more comments, with a maximum of two vouchers per user.
Users can access the experience through the Sahm App and participate via the Sahm Community, where they can discover their investment persona, share their results, and engage with fellow investors through dedicated discussion topics and activities.
The campaigns will run throughout June 2026, with winners and reward recipients announced according to the respective campaign schedules. For more information, visit .
Disclaimer:
Participation in the campaign is subject to eligibility requirements and the applicable campaign terms and conditions. Investing in securities involves risks, including the possible loss of principal. Past performance does not guarantee future results. Participation in this campaign does not constitute investment advice, a recommendation to invest, or a guarantee of investment returns.
About Sahm Capital Financial Company
Sahm Capital, registered in Riyadh, holds full regulatory licenses from the Capital Market Authority (CMA) to provide Dealing, Advising, Custody, Arranging, and Managing Investments and Operating Funds Activities in the Securities Business services (License no. 22251-25). Sahm Capital has established itself as one of the fastest-growing members of the Saudi Exchange, leveraging proprietary technology and innovative financial solutions to deliver seamless, one-stop financial services. For more information, visit: (ANI)
This press release is issued through Arab Newswire () -- a press release distribution service for the Arab World, Middle East and North Africa (MENA).
— ANI
Reader Comments
I like 'My Investment DNA' concept—it's like a fantasy football team but for stocks! Building an 11-stock lineup and discovering your persona sounds fun. But I hope Sahm also educates participants about market risks; the disclaimer is important. Anyway, a fresh approach from Riyadh! 🙌
This is interesting but I'm a bit skeptical. Are they just using the World Cup hype to push more retail investors into volatile stocks? The rewards are tempting, but investors should remember that 'past performance does not guarantee future results' as they mention. Still, the community aspect is nice.
As someone from the US, I find this fusion of sports and finance refreshing. The 'shareable experience' angle is smart—getting people to post their persona for vouchers is a clever engagement hack. Reminds me of some fintech apps back home. Hope Sahm's community stays active!
The 'Watch Live & Cheer' lucky draw with SAR 40,000 either as travel or cash is dreamy! 😍 But I wonder how many people will actually read the fine print. Also, they're running this till June 2026—long campaign! Kudos to Sahm for innovating in the Saudi market though. Big shift from traditional finance.
Impressive that they're combining gamification with real investing. The '11-stock lineup' idea is genius—it simplifies portfolio building for beginners. However, I worry about inexperienced users chasing rewards without understanding market risks. The SAFE investing
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.