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Business India News Updated Aug 13, 2026

Reliance Digital D.I.S.C.O. Sale: Big Discounts on Electronics Till Aug 16

Reliance Digital has launched the D.I.S.C.O. sale, a rebranded Digital India Sale, running until August 16 across stores and online. The sale features major discounts on smartphones, including 5G models from Rs 13,999, and premium flagships up to Rs 2 lakh. Home appliance shoppers can get freebies like a Dyson vacuum for Rs 13,900 on purchases over Rs 50,000. Customers can also enjoy exchange bonuses, No Cost EMI up to 30 months, and a complimentary one-year extended warranty.

Reliance Digital launches D.I.S.C.O. sale with offers on electronics

Mumbai, August 13

Reliance Digital, India's largest consumer electronics retailer, has launched D.I.S.C.O., a refreshed identity for its Digital India Sale, offering deals on smartphones, TVs, laptops, home appliances and other electronics.

The sale will run till August 16 across Reliance Digital stores, RelianceDigital.in and MyJio Stores. The campaign offers enhanced exchange value on old products, exchange bonuses of up to Rs 15,000 on select electronics, a flat 50 per cent discount on the purchase of a second product, discounts of up to Rs 30,000 through bank cards, paper finance and UPI, and a complimentary one-year extended warranty during the sale.

Under the smartphone and accessories offers, customers can purchase 4G smartphones starting at Rs 10,999, 5G smartphones from Rs 13,999 and premium flagship devices, including iPhones and foldables, priced up to Rs 2 lakh.

Customers can also avail up to 30 months of No Cost EMI, exchange bonuses of up to Rs 10,000 on select smartphones, up to 10 per cent off on UPI payments for earbuds, headphones, Bluetooth speakers, wearables and mobile accessories, and a flat 50 per cent discount on select Bluetooth speakers, earbuds and power banks on purchases worth Rs 15,000 or more.

For home appliances, customers shopping for Rs 50,000 and above can get a Dyson Big Ball Vacuum Cleaner worth Rs 43,900 for Rs 13,900. The sale also includes 65-inch 4K UHD Google TVs starting at Rs 39,990.

Side-by-side refrigerators are available starting at Rs 39,990, along with freebies worth up to Rs 12,000 and exchange benefits of up to Rs 15,000. Customers can also purchase washer-dryers starting at Rs 55,990 with freebies worth Rs 18,000.

For laptops, customers can avail a free 1+2 years extended warranty and exchange benefits of up to Rs 5,000 on laptops starting at Rs 39,999.

Reliance Digital is present in more than 800 cities with over 620 large-format Reliance Digital stores and more than 900 MyJio stores. The retailer offers products from over 300 international and national brands, with more than 5,000 products across categories.

The company also provides after-sales service through Reliance resQ, its service arm and an ISO 9001-certified electronics service brand.

Customers can visit any Reliance Digital store or shop online at www.reliancedigital.in.

— ANI

Reader Comments

Sarah B

Interesting to see Reliance pushing this sale right before Independence Day. The D.I.S.C.O. rebranding is a clever marketing move. As someone who recently moved to India, I'm impressed by how competitive the electronics market has become here. Might finally buy that 65-inch TV for our new flat!

Priya S

The Dyson vacuum deal seems too good to be true - Rs 43,900 for Rs 13,900? That's a massive discount, but you have to spend Rs 50,000+ on appliances first. Classic marketing trick. For most families, that's not a casual purchase. I'd rather see honest discounts on everyday appliances instead of these gimmicky offers.

Rahul R

Mumbai mein toh monsoon mein electronics kharidna risky hai 😅 But seriously, the 30-month No Cost EMI is a solid option. But remember, "No Cost EMI" still has processing charges usually. Read the fine print before you jump in. Still, better deals than regular prices, that's for sure.

Nikhil C

Comparing this to the online sales during Amazon Great Indian Festival or Flipkart Big Billion Days - Reliance is trying hard to compete. But their online selection at RelianceDigital.in is sometimes limited compared to competitors. Still, if you're buying a fridge or washing machine, the in-store experience is unmatched. Their resQ service is genuinely good.

Meera T

Mumma needs a new washing machine and this is perfect timing! The side-by-side fridge starting at Rs 39,990 with freebies worth Rs 12,000 is actually a

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