NewKerala.com

Reliance Acquires Manna Brand, Expands Health Foods Portfolio in South India

Reliance Consumer Products Limited has acquired Tamil Nadu-based Southern Health Foods Private Limited, the maker of the Manna brand. The acquisition aims to significantly strengthen RCPL's portfolio in the growing health and millet-based foods segment. Company director T Krishnakumar stated that Manna is a trusted name and will be expanded nationally using Reliance's distribution and supply chain. The move aligns with RCPL's strategy of offering affordable, quality products while building a strong presence in the health food market.

Key Points: Reliance Acquires Tamil Nadu's Manna Health Foods Maker

  • RCPL acquires Southern Health Foods
  • Adds Manna brand to portfolio
  • Strengthens millet-based foods vertical
  • Expands reach with Reliance's distribution
  • Targets national household name status
2 min read

RCPL acquires Tamil Nadu-based health foods maker Southern Health Foods, adds 'Manna' to portfolio

Reliance Consumer Products acquires Southern Health Foods, adding the popular Manna brand to its portfolio to boost its millet-based and healthy foods segment.

"Manna is one of the most trusted names in the health-focused foods market in Tamil Nadu... - T Krishnakumar"

Bengaluru, February 10

Reliance Consumer Products Limited has acquired Southern Health Foods Private Limited, the company behind the Manna brand, a leading health food maker in Tamil Nadu, the company said on Tuesday.

Manna has been a prominent name in the health-focused foods segment for over two decades, with a strong presence in Tamil Nadu and adjoining states.

Southern Health Foods Private Limited, represented by its flagship brand Manna, has been a leading manufacturer of a wide range of healthy foods for well-being for over two decades.

The addition of Manna further strengthens RCPL's foods and staples portfolio, which includes brands such as Udhaiyam, Independence, and SiL, by building a robust vertical in the growing millet-based foods segment.

The acquisition reaffirms RCPL's commitment towards the company's core philosophy of offering the 'global quality at an affordable price for millions of consumers across the country, while building a significant presence in the health food market.

T Krishnakumar, Director, Reliance Consumer Products Limited, said, "Manna is one of the most trusted names in the health-focused foods market in Tamil Nadu with noticeable presence in the adjoining states. It is known for healthy offerings, including millet-based staples and mixes, drinks, and baby food. Apart from adding muscle to RCPL's packaged foods portfolio, Manna's addition will help us serve consumers the best nutritious foods. With our strong distribution, R&D and supply chain capabilities, Manna would be made available in other geographies - eventually making it a household name across the country."

Southern Health Foods Private Limited is a key player in several health-focused foods categories like packaged healthy food,s including millets, oats, multi-grain products, health mixes, breakfast cereals, and dry fruits, among others.

Its flagship brand, Manna, is widely known for its healthy offerings across many emerging packaged foods categories, including millet flour, baby foods, and multigrain drink mix.

- ANI

Share this article:

Reader Comments

R
Rohit P
Another good Tamil Nadu brand getting acquired. Hope Reliance maintains the quality and doesn't just use the brand name to sell overpriced products later. Their 'global quality at affordable price' promise needs to be seen in action.
A
Aman W
Smart move by RCPL. The millet-based health food segment is booming, especially with the government push. Manna has a solid reputation. If they can scale it nationally while keeping it affordable, it will be a game-changer.
S
Sarah B
As someone who recently moved to Chennai, Manna's ragi mixes have been a lifesaver for quick, healthy breakfasts. I'm cautiously optimistic. Big corporations sometimes ruin the essence of local favorites, but wider availability would be nice.
K
Karthik V
Reliance is building a formidable FMCG portfolio. First Independence, now Manna. They are directly taking on the likes of ITC and Patanjali in the staples and health food space. Interesting times for the Indian consumer market.
M
Meera T
My mother has been buying Manna health mixes for years. They are genuinely good. My only request to Reliance: please don't change the formulations or compromise on ingredient sourcing just for higher margins. Trust is hard to earn.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50