Quick Commerce to Hit $40B by 2030, Fastest-Growing Digital Segment

Quick commerce is poised to be the fastest-growing segment in India's digital commerce landscape, according to a McKinsey report. Currently valued at $5-6 billion, it is projected to expand at a 45% compound annual growth rate to reach $35-40 billion by 2030. This growth is fueled by urban consumer demand for speed, convenience, and deeper product assortments. The segment's expansion is further supported by strong internet penetration and the strategic advantages of early-moving platforms.

Key Points: Quick Commerce to Reach $40B in India by 2030: McKinsey

  • Projected to reach $35-40B by 2030
  • Growing at 45% CAGR
  • Driven by urban demand for speed
  • Expanding beyond grocery
  • Early movers have structural advantage
2 min read

Quick commerce growing fastest in digital commerce segment to reach USD 35-40 bn by 2030 in India: McKinsey

McKinsey reports India's quick commerce sector will grow at 45% CAGR, reaching $35-40 billion by 2030, driven by urban demand for speed.

"Quick commerce is expected to grow the fastest, at a CAGR of 45 per cent - McKinsey & Company report"

New Delhi, February 25

Quick commerce is expected to emerge as the fastest-growing segment in India's digital commerce sector, expanding at a compound annual growth rate of 45 per cent to reach USD 35-40 billion over the next five years, according to a report by McKinsey & Company.

The report noted that the quick commerce segment, currently valued at USD 5 billion-USD 6 billion in 2024, is projected to see rapid expansion driven by rising consumer demand for speed and convenience, especially in urban areas.

"Quick commerce is expected to grow the fastest, at a CAGR of 45 per cent," the report stated, adding that the segment is expected to reach USD 35 billion-USD 40 billion by 2030.

Quick commerce is rapidly gaining share in India's digital retail landscape, supported by growing consumer preference for faster deliveries and improved service efficiency. The report noted that the segment is being propelled by consumers in urban clusters who increasingly value quick delivery and convenience.

The growth of quick commerce is also being supported by deeper product assortments, faster delivery service level agreements, and the adoption of just-in-time fulfilment models.

Strong internet penetration across metro cities and habit-forming consumer behaviour are further contributing to the segment's expansion.

The report highlighted that early movers in the quick commerce space have a structural advantage due to optimized store networks, access to high-quality demand data, predictive analytics, and disciplined operational models.

Additionally, quick commerce platforms are expanding beyond grocery deliveries into a broader range of product categories, further strengthening their role in India's digital commerce ecosystem.

India's digital commerce ecosystem is currently driven by three key channels, traditional e-commerce marketplaces, quick commerce platforms, and the direct-to-consumer (D2C) channel.

These platforms collectively form the foundation of the country's online commerce sector, offering sellers multiple ways to reach consumers.

According to the report, traditional e-commerce marketplaces provide scale and product discovery, while quick commerce platforms focus on speed and convenience. The direct-to-consumer channel enables brands to have greater control over visibility, pricing, and distribution, allowing them to adopt tools and services based on their growth stage.

As quick commerce continues to evolve and scale, it is expected to become a significant contributor to India's overall e-commerce growth story, driven by technological advancements, consumer demand, and expanding digital infrastructure, according to the report.

- ANI

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Reader Comments

R
Rohit P
While the convenience is great, I'm concerned about the environmental impact. So many bikes delivering small orders multiple times a day can't be good for traffic or pollution. Also, are we becoming too lazy? Sometimes I see my neighbour order a single chocolate bar!
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Aman W
The report mentions urban clusters, but what about Tier 2 and 3 cities? The real growth story will be when these services become affordable and reliable in smaller towns. That's where the next wave of digital adoption is happening.
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Sarah B
Interesting data. The shift from just groceries to broader categories is key. I've started ordering electronics, books, and even small furniture from these apps. The 10-minute delivery promise is a game-changer for busy parents like me.
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Vikram M
As a small Kirana store owner, this is worrying. These companies have deep pockets and can afford to burn money. How can we compete with 10-minute delivery? The government should ensure a level playing field for traditional retailers too.
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Kavya N
The technology behind this is fascinating - predictive analytics, optimized networks. It's not just about delivery boys on bikes, it's a huge logistics and data science operation. Proud to see Indian startups leading in this space! 🚀
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Michael C

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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