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Quick Commerce to Fuel India's $150 Billion Packaged Food & Beverage Boom

India's packaged food and beverages market is projected to expand to over $150 billion by 2030, fueled significantly by the rapid growth of quick commerce. The quick commerce segment alone is expected to see its gross merchandise value skyrocket from $4 billion to over $25 billion in the same period. This channel is evolving beyond last-minute needs, influencing everyday purchases, product innovation, and investment decisions across the industry. Changing consumer preferences towards protein, health, convenience, and instant indulgence are further shaping this dynamic market transformation.

Key Points: Quick Commerce to Drive India's $150B Packaged F&B Market by 2030

  • Market to grow from $100B to $150B by 2030
  • Quick commerce GMV to jump from $4B to $25B
  • Share in F&B to rise from 4% to 15-20%
  • Demand driven by speed, health, and impulse buys
2 min read

Quick commerce to drive India's $150 billion packaged F&B market growth: Report

India's packaged F&B market to hit $150B by 2030, with quick commerce GMV soaring to $25B, reshaping consumption and innovation.

"Quick commerce is emerging as a structural force in the packaged food and beverages market - Mrigank Gutgutia"

New Delhi, March 19

India's packaged food and beverages market is set to enter a new phase of growth, projected to expand to over $150 billion by 2030 from around $100 billion currently, driven largely by the rapid rise of quick commerce, a report said on Thursday.

The report by Redseer said the quick commerce segment alone is expected to scale from $4 billion at present to over $25 billion in gross merchandise value (GMV) by 2030, led by rising demand for speed, convenience and high-frequency consumption.

Quick commerce has evolved beyond being a last-minute fulfilment channel and is increasingly influencing everyday purchase behaviour. With over 50 million monthly users across more than 250 cities, its share in the packaged F&B market is expected to rise from around 4 per cent to 15-20 per cent by 2030, it said.

"Quick commerce is emerging as a structural force in the packaged food and beverages market," said Mrigank Gutgutia, Partner at Redseer Strategy Consultants, adding that it is influencing product innovation, category strategy and investment decisions.

The report also highlighted a shift in consumer preferences, with younger consumers focussing more on protein intake, while others are opting for cleaner and healthier food options.

The ready-to-cook segment is seeing increased demand due to smaller households, time constraints and growing adoption of kitchen appliances. Faster delivery timelines of 10-15 minutes are also enabling more on-demand consumption, according to an analysis.

Health-focussed beverages, including functional and protein-based drinks, are gaining traction, while packaged coconut water is also seeing rising demand.

Indulgence categories such as chocolates are witnessing strong growth through quick commerce, with a notable share of sales driven by impulse purchases during late evening hours.

As consumer preferences evolve and quick commerce expands, the report said the packaged F&B market is likely to undergo significant changes in both product mix and distribution channels.

- IANS

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Reader Comments

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Rohit P
While the convenience is undeniable, I worry about the environmental impact of all these hyper-fast deliveries. More vehicles, more packaging waste. Companies should invest in sustainable packaging and electric fleets as they scale.
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Michael C
Interesting to see the data on late-night chocolate sales! As someone who works in marketing, the impulse purchase behavior driven by instant gratification is a huge opportunity for brands. The 10-15 minute window is a game-changer.
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Ananya R
Glad to see the focus on healthier options. I hope this growth means more affordable, high-protein snacks and drinks become available through these apps. Sometimes you need a healthy post-workout shake delivered fast!
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Vikram M
The shift to smaller households and ready-to-cook is very real. As a bachelor living away from family, these apps are my kitchen backup. Ordering atta, pulses, and instant mixes in 15 minutes is a blessing. Hope they keep expanding to tier 2 cities.
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Sarah B
The scale is impressive - $25 billion GMV by 2030. This is creating so many jobs, from delivery partners to warehouse staff. It's a significant part of the digital economy boom in India. The challenge will be ensuring fair wages and working conditions as it grows.

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