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Quality is a Competitive Advantage, Says Union Minister Pralhad Joshi

Union Minister Pralhad Joshi stated that quality is both a responsibility and a strong competitive advantage. He emphasized that standards set by the Bureau of Indian Standards (BIS) are crucial for excellence, consumer protection, and ease of doing business. Joshi recalled Prime Minister Narendra Modi's focus on making 'Made in India' synonymous with high quality and global trust. The minister reiterated the commitment to the "Zero Defect, Zero Effect" vision, aiming to transform Indian products into brands trusted domestically and worldwide.

Key Points: Pralhad Joshi on Quality Standards for Make in India

  • Quality is a key competitive advantage
  • Standards are benchmarks for trust
  • Supports Make in India & Aatmanirbhar Bharat
  • Aims for 'Zero Defect, Zero Effect'
  • Goal is 'Trusted by the World'
2 min read

Quality is responsibility, strong competitive advantage: Pralhad Joshi

Union Minister Pralhad Joshi emphasizes quality as a responsibility and competitive edge, linking standards to Make in India and Aatmanirbhar Bharat.

"quality is a responsibility and a competitive advantage - Pralhad Joshi"

New Delhi, Jan 6

Union Minister Pralhad Joshi on Tuesday said that quality is not just a responsibility but also a strong competitive advantage, stressing that standards play a crucial role in excellence, consumer protection, ease of doing business, Make in India and Aatmanirbhar Bharat.

Addressing the 79th Foundation Day celebrations of the Bureau of Indian Standards (BIS) here, Joshi said that standards act as benchmarks for quality and trust, helping Indian products compete both at home and globally.

"Emphasised that quality is a responsibility and a competitive advantage, with standards serving as benchmarks for excellence, consumer protection, ease of doing business, Make in India and Aatmanirbhar Bharat," Joshi said.

"Recalled the emphasis of PM Narendra Modi on quality in governance, delivery and manufacturing, with a clear direction to make 'Made in India' synonymous with quality," he added.

Speaking at the event, He highlighted that strong quality systems protect consumers, improve governance and support businesses by making processes simpler and more reliable.

The minister recalled Prime Minister Narendra Modi's consistent emphasis on quality in governance, service delivery and manufacturing.

He said the Prime Minister has given a clear direction that products labelled 'Made in India' should automatically be associated with high quality and global trust.

Joshi also reiterated the government's commitment to the vision of "Zero Defect, Zero Effect", which focuses on producing high-quality goods while ensuring minimal environmental impact.

He said achieving this goal requires collective effort from policymakers, industry, standards bodies and manufacturers.

He added that the larger aim is to transform 'Made in India' into 'Trusted by India' and 'Trusted by the World'.

"Reiterated the commitment to Zero Defect, Zero Effect and the collective resolve to transform Made in India into Trusted by India and Trusted by the World," Joshi mentioned.

According to him, BIS has a key role to play in this journey by strengthening standards, encouraging innovation and building confidence in Indian products across global markets.

- IANS

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Reader Comments

P
Priya S
Absolutely agree. As a consumer, I'm tired of appliances and electronics failing within a year. Strong BIS standards and enforcement will protect us and build trust. 'Zero Defect, Zero Effect' is a great vision.
R
Rohit P
Good words, but the proof will be in implementation. We need to see this quality push on the ground, especially for MSMEs. Will the government provide support for small manufacturers to upgrade and meet these standards?
S
Sarah B
This is crucial for exports. When I buy something "Made in India" abroad, I want it to carry the same assurance of quality as German or Japanese products. Building that brand trust takes consistent high standards.
K
Karthik V
Hope this also means stricter action against fake certification and corruption in the standards process. The intention is good, but the system needs to be airtight to work.
M
Michael C
"Trusted by the World" is the goal. It starts with being "Trusted by India." If we, as Indians, don't have faith in our own manufactured goods, how can we expect the world to? A cultural shift towards valuing quality is needed.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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