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PVR INOX Launches India's First Holographic Ad Platform with Ikonz Studios

PVR INOX has partnered with Ikonz Studios to launch India's first IP-driven holographic engagement platform for cinema advertising. The platform uses proprietary HXR and AI technology to create interactive, 3D holographic experiences in cinema foyers, moving beyond passive commercials. It is currently operational at seven locations in Delhi and Mumbai, with plans to expand to 50 cinemas nationwide by the first quarter of 2026. The initiative allows brands to integrate celebrities and IPs, as demonstrated by an early campaign featuring Amitabh Bachchan for IDFC Bank.

Key Points: India's First Holographic Cinema Ad Platform Launched by PVR INOX

  • First full-stack holographic ad platform in India
  • Uses HXR and AI for interactive 3D experiences
  • Currently live at 7 locations in Delhi and Mumbai
  • Plans nationwide rollout to 50 cinemas by early 2026
  • Enables celebrity and brand hologram integrations
2 min read

PVR INOX partners Ikonz Studios to introduce India's 1st holographic advertising platform

PVR INOX partners with Ikonz Studios to launch a holographic advertising platform in cinemas, featuring interactive 3D brand experiences.

"The new holographic platform takes cinema advertising to the next level by turning brand communication into an interactive experience. - Gautam Dutta"

New Delhi, Jan 5

India's cinema advertising space is set to change significantly as PVR INOX has partnered with Ikonz Studios to launch the country's first full-stack, IP-driven holographic engagement platform.

The new initiative aims to move cinema advertising beyond traditional on-screen commercials and posters towards immersive, interactive experiences inside cinema premises.

The platform introduces life-like, three-dimensional holograms in cinema foyers and common areas, allowing audiences to interact with brands in real time.

Powered by Ikonz Studios' proprietary HXR (Holographic Extended Reality) technology along with artificial intelligence, the system enables brands to create engaging experiences that go beyond passive viewing and leave a stronger recall among moviegoers.

The holographic platform is currently live at seven PVR INOX locations across Delhi and Mumbai.

The company plans to expand it rapidly, with a nationwide rollout across 50 key cinemas expected in the first quarter of 2026.

Once scaled, the network will offer brands access to high-footfall cinema locations across the country through a single, premium engagement ecosystem.

One of the key highlights of the platform is its ability to integrate celebrities and well-known intellectual properties into holographic experiences.

Early campaigns have already featured Amitabh Bachchan in a brand activation for IDFC Bank, where audiences could engage with a realistic holographic version of the actor, helping improve trust and brand recall.

Commenting on the launch, Gautam Dutta, CEO of Revenue and Operations at PVR INOX, said cinema has always been a powerful medium because it captures audience attention in a focused and emotionally engaging environment.

"The new holographic platform takes cinema advertising to the next level by turning brand communication into an interactive experience, making it more memorable and impactful for viewers," he added.

Abinav Varma Kalidindi, CEO of Ikonz Studios, said the platform has been designed to transform physical spaces into immersive environments where brands can connect meaningfully with audiences.

"Combining holographic technology with celebrity and brand integrations allows advertisers to create experiences that stand out and resonate more deeply with consumers," Kalidindi added.

- IANS

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Reader Comments

R
Rohit P
Interesting tech, but I hope they keep it tasteful. The last thing we need is loud, intrusive holographic ads ruining the pre-movie vibe. Also, ticket prices are high enough—this shouldn't become another reason to hike them further.
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Aman W
Finally, some innovation in the ad space! Traditional ads are so boring. If this means brands will create cool, interactive experiences instead of just playing the same commercial on loop, I'm all for it. Great move by PVR INOX.
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Sarah B
As a marketing professional, this is a game-changer. The recall value for immersive ads is proven to be much higher. Integrating celebs like Mr. Bachchan is a masterstroke for brand trust in the Indian context. Exciting times for advertisers!
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Vikram M
Hope they roll this out beyond just Delhi and Mumbai soon. We in tier-2 cities also want to experience this tech! It shows India is truly moving forward in digital entertainment. PVR, please bring this to Pune and Bengaluru quickly.
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Karthik V
The tech is impressive, no doubt. But I have a small concern about privacy. These interactive experiences might collect user data. They should be transparent about what information is being gathered from these engagements.

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