Prime Video Launches 'Obsession Is in Session' for YA Audiences

Prime Video has announced a new initiative called 'Obsession Is in Session' to strengthen its focus on young adult audiences. The initiative includes a first-look teaser trailer for its highly anticipated 2026 YA slate. A one-day immersive fan event will take place on June 27 in Los Angeles, featuring exclusive previews and interactions with creators. The event aims to create a space where fandom and storytelling converge in an immersive and unforgettable way.

Key Points: Prime Video's New YA Initiative: Obsession Is in Session

  • Prime Video launches 'Obsession Is in Session' for young adult audiences
  • Teaser trailer spotlights 2026 YA slate including 'Every Year After' and 'The Love Hypothesis'
  • One-day immersive fan event on June 27 in Los Angeles at nya Studios
  • Event features exclusive first looks, cast appearances, and interactive fan experiences
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Prime Video lauches their new initiative 'Obsession is in Session', see more deets

Prime Video announces 'Obsession Is in Session' with a 2026 YA slate teaser and a one-day fan event on June 27 in LA, featuring exclusive first looks and immersive experiences.

"Audiences today don't just consume stories--they inhabit them, build communities around them, and carry them far beyond the screen. - Sue Kroll"

Los Angeles, April 30

Prime Video on Thursday announced their new initiative, Obsession Is In Session, to mark the streamer's "commitment to being the leading destination for young adult audiences."

The streaming giant also gave fans a sneak peek into their initiative with the first look teaser trailer spotlighting Prime Video's highly anticipated 2026 YA slate.

The trailer ushers in a season-long celebration of young adult storytelling featuring back-to-back title premieres, immersive fan experiences, and cultural moments that signal a major investment in the stories, creators, and communities shaping the next generation of entertainment.

The one-day immersive fan event, taking place on June 27 in Los Angeles at nya Studios, will feature and celebrate upcoming titles Every Year After, The Love Hypothesis, Elle, Off Campus, Overcompensating, Your Fault: London, Drawn Together and more by "offering fans exclusive first looks, appearances from casts and creators and a range of fan focused access to the talent and creators behind the stories they obsess over," as per The Hollywood Reporter.

Attendees can expect a central programming hub with "live, talent-led sessions," exclusive footage and interactive fan moments; a literary lounge for author signings, live conversations, workshops and curated book shelves and a "suite of cinematic content studios where fans can step into recreated scenes from key titles and capture personalized photo and video moments." A screening room, exclusive merch, "food experiences inspired by on-screen moments and communal fan spaces" will also be offered.

"Audiences today don't just consume stories--they inhabit them, build communities around them, and carry them far beyond the screen," Sue Kroll, head of marketing at Amazon MGM Studios, said in a statement to The Hollywood Reporter. "Obsessed Fest is our invitation to bring that energy into the real world--a space where fandom, storytelling, and genuine connection converge in a way that feels immediate, immersive, and unforgettable."

- ANI

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Reader Comments

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Sneha F
Yaar, this looks like a Hollywood-centric event again. Always LA or London. India has such a vibrant youth culture - why not have something like this in Delhi or Mumbai? We also love YA stories, na? 🇮🇳
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Roshni K
The Love Hypothesis adaptation! Finally! As someone who devoured that book, I'm so excited. Hope they cast someone who matches the Indian fans' expectations. These immersive fan experiences are exactly what we need to feel connected to our favorite stories.
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James A
Prime Video is really doubling down on YA. But is this just a marketing gimmick? I'd rather they focus on quality writing instead of flashy events. Still, the book-to-screen adaptations like Overcompensating and Off Campus have potential if done right.
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Vikram M
As a teacher, I appreciate that they're creating spaces where young people can engage with stories beyond just watching. The literary lounge idea with author signings and workshops could inspire many Indian teens to read and write more. Hope they stream some of these sessions online too!
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Priya S
Obsessed Fest? That's a bit cringe, no? But then again, the teens will love it. I just hope they include more diverse stories - not just American college romance. Give us some Indian YA adaptations too! We have amazing books like 'When Dimple Met Rishi' that deserve the big treatment.
K

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