Prasoon Joshi to receive inaugural 'NBT Bhushan Samman' at NBT Utsav 2026
New Delhi, July 1
Navbharat Times Delhi is set to honour lyricist, poet, author and advertising professional Prasoon Joshi with the first-ever 'NBT Bhushan Samman' at NBT Utsav 2026, the publication announced.
The award will be presented by Defence Minister Rajnath Singh at the event, which will be held in New Delhi on July 4, 2026.
According to NBT Delhi, the honour has been started to recognise people who have made a lasting contribution to literature, culture, creativity and public life. Prasoon Joshi is the first recipient of the award.
Prasoon Joshi is among India's most distinguished creative minds, whose words have transcended cinema to become expressions of hope, emotion, patriotism, and social change. Through memorable works in films such as Rang De Basanti, Taare Zameen Par, Bhaag Milkha Bhaag, and Neerja, he has forged a lasting connection with audiences across generations.
His writing reflects the aspirations of youth, the spirit of the nation, and the depth of human relationships, making his work an integral part of contemporary Indian cultural life.
Beyond cinema, Prasoon Joshi has established himself as a leading voice in literature and advertising.
His poetry and prose are celebrated for their emotional depth, while his acclaimed advertising campaigns are known for their simplicity, creativity, and ability to connect with millions. His exceptional command of language and distinctive storytelling have earned him recognition as one of India's most influential creative personalities.
— ANI
Reader Comments
Finally, an award that recognises not just Bollywood but real literary contribution. Joshi sir's poetry has a way of touching the soul. Kudos to NBT for starting this!
A great choice for the first recipient. His work in 'Taare Zameen Par' and 'Bhaag Milkha Bhaag' shows he understands the pulse of India. But honestly, I wish they had some criteria about public service too - giving awards to creative folks is nice, but what about ground-level social workers?
As someone who grew up on his ad jingles and later discovered his poetry, this feels right. The man literally wrote 'Maa' and made us all cry. Respect for Prasoon Joshi! 🙏
Good for him, but I find it amusing that the Defence Minister is giving a literary award. 😄 Anyway, Joshi ji's 'Maa' and 'Lukka Chuppi' are masterpieces. He truly deserves this honour.
I've been following Joshi's work since the 'India Poised' campaign days. His ability to blend tradition with modernity in advertising is unmatched. But I hope NBT Utsav doesn't become a Bollywood clap-fest - there are many unsung poets in regional languages who deserve this platform too.
J James A