How Mann Ki Baat Boosted Uttarakhand's Record Winter Tourism, Says CM

Uttarakhand Chief Minister Pushkar Singh Dhami stated that Prime Minister Narendra Modi's 'Mann Ki Baat' programme has been instrumental in promoting the state's tourism potential. He highlighted that mentions of Uttarakhand's natural beauty and cultural heritage in the broadcast have driven tourist interest, resulting in over 1.5 lakh visitors this winter. The state government is now focusing on developing infrastructure and connectivity to establish Uttarakhand as an all-season tourism destination. Dhami described the radio programme as a unique global platform for public dialogue and inspiration.

Key Points: Mann Ki Baat Role in Uttarakhand Tourism Surge: CM Dhami

  • Mann Ki Baat promoted Uttarakhand's tourism
  • State saw record winter tourist numbers
  • PM Modi highlights state's beauty & heritage
  • Govt aims to build all-season tourism hub
  • Programme is a global inspirational outreach
3 min read

PM Modi's 'Mann Ki Baat' played key role in promoting Uttarakhand's tourism potential, says CM Dhami

CM Pushkar Singh Dhami credits PM Modi's Mann Ki Baat for promoting Uttarakhand tourism, leading to a record 1.5 lakh+ winter visitors.

"Such stories reach every corner of the country through this platform, spreading positivity and motivation among citizens. - CM Pushkar Singh Dhami"

Dehradun, March 29

Chief Minister Pushkar Singh Dhami on Sunday listened to the 132nd episode of Prime Minister Narendra Modi's monthly radio programme 'Mann Ki Baat' and said that the initiative has played a key role in promoting Uttarakhand's tourism potential, especially winter travel.

The Chief Minister attended a public listening session at Hotel Royal Inn Palace in Indranagar, Dehradun, where he also shared his views with public representatives and citizens present on the occasion.

Describing 'Mann Ki Baat' as a unique platform for public dialogue, CM Dhami said the programme has emerged as one of the longest-running inspirational outreach initiatives by any head of government globally.

He noted that it provides national recognition to individuals from diverse backgrounds, particularly those working in remote and challenging regions, thereby inspiring society at large.

CM Dhami said the Prime Minister consistently highlights stories of individuals who, despite limited resources, achieve extraordinary feats.

"Such stories reach every corner of the country through this platform, spreading positivity and motivation among citizens," he said.

The Chief Minister also pointed out that Uttarakhand finds mention in several episodes of the programme, with the Prime Minister frequently referring to the state's natural beauty, cultural heritage and winter tourism opportunities.

He said these references, along with the Prime Minister's visits to key religious and tourist destinations such as Adi Kailash and the Harsil-Mukhwa region in Uttarkashi district, have significantly contributed to increased tourist interest in the state.

Highlighting recent trends, CM Dhami said Uttarakhand has witnessed a record surge in winter tourism this year.

"More than 1.5 lakh tourists have visited the state during the winter season so far, while over 36,700 pilgrims and visitors have travelled to the Adi Kailash region alone," he said, adding that the figures reflect the growing potential of the tourism sector.

He further said the state government is working at a rapid pace to establish Uttarakhand as an all-season tourism hub. Efforts are being made to strengthen basic infrastructure at tourist destinations, improve road connectivity, expand accommodation facilities and enhance digital services.

CM Dhami emphasised that tourism is being developed as a key driver of livelihood generation and employment creation in the state. He said special focus is being laid on rural tourism, homestay schemes and religious tourism, which are helping boost economic activity even in remote areas.

Meanwhile, in the 132nd episode of 'Mann Ki Baat', Prime Minister Modi addressed both global and domestic issues, including ongoing conflicts in different parts of the world and their impact on energy supplies.

Referring to the gas crisis linked to tensions in West Asia, he said India is tackling the situation with a strong and capable foreign policy, while urging citizens not to politicise the issue and rely only on official information.

The Prime Minister also underlined the participatory nature of the programme, noting that he receives numerous messages from across the country every month. He said the inputs and experiences shared by citizens have transformed 'Mann Ki Baat' into a collective platform for dialogue and continuous improvement.

During the broadcast, PM Modi also encouraged citizens to contribute towards national priorities such as water conservation, fisheries development and solar energy adoption.

The programme once again underscored its role in bridging the gap between policymakers and citizens, while showcasing grassroots contributions to national development.

- IANS

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Reader Comments

S
Sarah B
As someone who visited Uttarakhand last winter, I can confirm the beauty is breathtaking. Good infrastructure is key though - hope the government's plans for better roads and homestays materialize quickly. The state has huge potential beyond just pilgrimage sites.
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Rohit P
While I appreciate the focus on tourism, we must ensure development is sustainable. The hills are ecologically fragile. I hope the 'rapid pace' of work doesn't mean compromising on environmental norms. More tourists also means more waste - is the state prepared for that?
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Priya S
Mann Ki Baat connecting common people's stories is its real strength. My chacha in a village near Ranikhet was mentioned once for his organic farming. The recognition meant the world to him. It's more than just a radio show for many families.
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Michael C
Interesting to see a monthly radio program have such a documented impact on tourism. The numbers (1.5 lakh tourists) are impressive. Does anyone know if there's similar data for other states promoted on the show? Could be a fascinating case study in soft power.
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Nisha Z
Homestay schemes and rural tourism focus is the right way forward. It ensures the economic benefits reach local communities directly, not just big hotel chains. Hope they provide proper training and marketing support to the villagers running these homestays. 🏡

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