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PM Modi's Jhalmuri Moment Sparks 22-Year High in Google Searches

Prime Minister Narendra Modi's stop at a street food stall in West Bengal's Jhargram, where he ate jhalmuri, created a viral social media sensation. The video, shared from his personal accounts, amassed over 100 million views on Instagram within 24 hours. This casual interaction led to Google searches for "jhalmuri" reaching their highest level in 22 years. The moment, featuring his light-hearted banter with the vendor, was viewed as a relatable, though some said risky, break from protocol during election campaigning.

Key Points: Modi's Jhalmuri Snack Break Sends Searches to 22-Year High

  • Viral video crosses 100M views
  • Google searches for jhalmuri hit 22-year high
  • PM interacted with vendor and locals
  • Moment seen as informal campaign outreach
  • Sparked widespread social media reactions
2 min read

PM Modi's snack moment sends jhalmuri searches to two-decade-high

PM Narendra Modi's viral street snack video during Bengal campaigning causes Google searches for "jhalmuri" to hit a two-decade peak.

"Haan, pyaaz khaate hain. Dimag nahi khaate bass - Narendra Modi"

New Delhi, April 20

Prime Minister Narendra Modi's brief 'snack break' during election campaigning in poll-bound West Bengal on April 19 has taken social media by storm, with photos and videos of him relishing a local street snack and interacting with a vendor drawing massive engagement.

PM Modi's visit to a jhalmuri stall has clocked more than 100 million views within 24 hours of being shared on Instagram, and garnered over 90 million views on Facebook Reels. The metrics, gathered from his personal handles, indicate strong public interest in the Prime Minister's 'jhalmuri moment' in the poll-bound state.

The Prime Minister addressed four back-to-back rallies in West Bengal on Sunday -- in Purulia, Jhargram, Medinipur, and Bishnupur. During his visit to Jhargram, he stopped at a small shop and tried jhalmuri, a popular and crunchy street snack from the state.

Photos and videos shared from the Prime Minister's personal social media accounts quickly went viral, with users widely sharing and commenting on his interaction with the vendor and local residents.

Interestingly, Google search interest for the street snack "jhalmuri" has reached its highest level in the past 22 years, according to available internet data.

In the video clip, the Prime Minister is seen enjoying jhalmuri at the local stall, interacting with residents, and sharing smiles, creating a moment of informal outreach amid the campaign trail.

The Prime Minister was also seen offering to pay. The vendor initially declined but later accepted the payment after his insistence.

When the vendor asked if he wanted onions in the snack, the Prime Minister responded with a light-hearted remark: "Haan, pyaaz khaate hain. Dimag nahi khaate bass" (Yes, I eat onions, I just don't eat brains).

The viral video also sparked a wave of reactions on social media, with many users discussing his relatable behaviour and witty humour.

The breaking of protocol by Prime Minister to visit a local shop was also seen as risky and dangerous reach out, by some others.

- IANS

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Reader Comments

R
Rahul R
While the moment is charming, we must also think about the massive security risk. A PM's visit to a random stall requires huge protocol changes and puts many people at potential risk. Is a viral moment worth it? Just a thought.
A
Aman W
Google trends don't lie! Jhalmuri searches at a 22-year high is crazy. Great marketing for West Bengal's local cuisine though. Hope the vendor's business booms. That's the real win here.
S
Sarah B
Visiting from the US and following Indian politics. This kind of casual, humanizing moment is very effective globally. The insistence on paying was a good touch. Shows respect for the vendor's work.
K
Karthik V
Election season or not, it's nice to see leaders connect with local culture. Jhalmuri is a staple for us in the east. Hope this encourages people to try more regional street foods across India. Diversity is our strength!
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Nisha Z
100 million views? That's the power of social media. Whether you support him or not, you have to admit the team knows how to create engaging content. The whole episode is very well-produced for public consumption.

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