PM Modi to launch 'Nasha Mukta Yuva for Viksit Bharat Sankalp Abhiyaan' on August 2
New Delhi, July 29
Prime Minister Narendra Modi will launch the "Nasha Mukta Yuva for Viksit Bharat Sankalp Abhiyaan" on August 2 with the aim of inspiring young people across the country to actively participate in the mission to build a drug-free India.
The campaign will begin as a nationwide Jan Bhagidari (people's participation) movement, led by MY Bharat youth volunteers, with the objective of uniting the country's youth in a collective effort against substance abuse. The initiative is designed to encourage young citizens to contribute towards the vision of a Nasha Mukt Bharat while supporting the broader goal of Viksit Bharat 2047.
According to the campaign plan, nearly 10,000 locations across India will participate simultaneously following the Prime Minister's launch, with more than one crore (10 million) youth expected to take part in the national pledge against drug abuse.
The campaign will bring together a wide range of organisations and institutions, including MY Bharat volunteers, the National Service Scheme (NSS), youth clubs, schools, colleges, universities, non-governmental organisations (NGOs), industrial associations, and more than 125 spiritual organisations, making it a large-scale, community-driven movement.
Under the initiative, over one crore young people are expected to take the Nasha Mukti Pledge and dedicate themselves to serving the nation as Nasha Mukta Yuva Volunteers. Organisers said volunteers and organisations making significant contributions to the campaign will be recognised and honoured at the 50th, 75th and the 100th week milestones.
A key feature of the programme is that it is not intended to be a one-day event. Instead, it has been conceived as a 100-week sustained Jan Bhagidari movement, aimed at maintaining long-term public participation and awareness on the issue of substance abuse.
As part of the campaign, a range of activities will be organised every Sunday over the next 100 weeks. These will include sports events, walkathons, meditation sessions, cultural programmes, art competitions, nukkad nataks (street plays), and community engagement activities. The objective is to channel the positive energy of young people towards nation-building while encouraging healthy lifestyles and discouraging substance abuse.
The campaign is aligned with Prime Minister Modi's vision of a "Nasha Mukt Bharat" and seeks to strengthen the national resolve towards achieving the goals of Viksit Bharat 2047 through public participation.
The central message of the initiative, according to the campaign organisers, is that "drug-free youth are the greatest strength of Viksit Bharat". Through the nationwide movement, the government aims to take this message to young citizens across the country and encourage their active participation in creating a healthier and drug-free society.
— IANS
Reader Comments
As a foreigner living in India, I've seen how addiction affects communities here. This initiative sounds promising, but will it reach the most vulnerable slums and villages? The Sunday activities like sports and meditation are great ideas—healthy alternatives are key.
✨ This is exactly what India needs! Our youth are our strength, and saving them from drugs will secure our future. The mention of spiritual organisations is also good—our ancient values can guide us. Viksit Bharat 2047 looks achievable if we stay focused!
I appreciate the intent but we need to be realistic. A pledge is fine, but addicted youth need counseling centers, de-addiction facilities, and job opportunities. Without that, this is just a slogan. Hope the government allocates real budget for ground-level action.
As a college student in Delhi, I can tell you drugs are a huge problem in hostels and parties. This campaign needs to involve peer educators who can actually talk to young people. Nukkad nataks and sports are good but the real battle is in changing peer pressure.
Great move by PM Modi! But I wish they also addressed the supply chain—who's pushing these drugs? Without cracking down on the big dealers and cartels, we're only treating symptoms. Still, happy to see youth being mobilised on such a massive scale!
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