Paradise Biryani plans 100 new outlets in 3 years as Samara Capital backs expansion
Hyderabad, May 21
Paradise Biryani is planning a major national expansion with the opening of around 100 new outlets over the next three years, backed by fresh investments from private equity firm Samara Capital, according to company executives.
Speaking to ANI, Nilay Pratik, Managing Director at Samara Capital, said the biryani chain aims to increase its restaurant count from the present 57 to around 150 outlets over the next three years.
He said the first phase of expansion will focus on southern markets, particularly Bengaluru and Chennai, where the brand already has a presence and sees strong consumer demand.
"These are very large markets, a lot of a very relevant consumer base in these markets. People love biryani," Pratik said.
"A lot of work has been done on food, on customer service, on the newly proven Omni channel store formats, which are the new engine for scale up as we go forward," he added.
The company also plans to expand into western and northern India in the next phase, while exploring international markets over the longer term.
"In the near future, the next 12-24 months, it's more about India. But international markets present a very, very sizable opportunity," Pratik said.
Abhik Mitra, Managing Director and CEO of Paradise Food Court Pvt Ltd, said the company's focus is to take authentic Hyderabadi biryani to consumers across dine-in and delivery channels.
"We believe that fundamentally our task is to take the Hyderabadi authentic biryani at scale across all these locations, for both the dining and delivery channels," Mitra told ANI.
He added that the company has focused on product standardisation, hygiene and operational processes as part of its growth strategy.
"We have drawn up a very comprehensive expansion plan with timelines, and we are executing that," Mitra said.
— ANI
Reader Comments
Great news for biryani lovers! But I hope they keep the prices reasonable. Many brands increase prices significantly once they get PE backing. Paradise is iconic - they need to remember that their loyal customer base is middle-class India, not just premium diners.
This is exciting! I've been to the Paradise in Hyderabad and Bengaluru - the taste is consistent. Standardisation is key, and I'm glad they're focusing on that. Also, them mentioning international expansion is huge. Indian food is finally getting its due globally! 🇮🇳
As someone who tried Paradise biryani during a business trip to Hyderabad, I can see why they're expanding. The dum biryani there is something else. Hope they bring that same quality to more Indian cities - and maybe to the US someday! The Indian diaspora will love it.
100 new outlets seems ambitious. I just hope they don't spread themselves too thin and lose the soul of Paradise biryani. The magic is in the slow-cooking process - if they try to industrialise it too much, it'll become like any other chain. Quality over quantity, please!
Love that they're focusing on Bengaluru and Chennai first - two cities with huge biryani culture. But also, please consider Pune and Delhi in your plans. We're tired of overpriced, mediocre biryani here! Paradise would clean up in North India if done right.
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