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Amazon Merges Prime Video and MX Player into One Streaming Service

Amazon has unified Prime Video and MX Player into a single streaming service, combining free and paid content. The move gives Prime members access to a broader library of originals and exclusives with options for ad-supported or ad-free viewing. This integration merges Amazon's free and paid streaming services under one brand, offering SVOD, AVOD, TVOD, and add-on subscriptions. Gaurav Gandhi stated the unified platform will be a one-stop destination for diverse, quality entertainment.

Key Points: Amazon Prime Video & MX Player Unify: New Streaming Era

  • Amazon Prime Video and MX Player unify into one streaming service
  • Prime members get access to a wide selection of originals and exclusives
  • Users can choose between ad-supported or ad-free viewing
  • The integration spans SVOD, AVOD, TVOD, and add-on subscriptions
2 min read

OTT era: Prime Video, Amazon MX Player unify, deets inside

Amazon Prime Video and MX Player unify into a single streaming service, offering ad-free and ad-supported plans with a vast library of originals and exclusives.

OTT era: Prime Video, Amazon MX Player unify, deets inside
"Our focus at Prime Video has always been to bring authentic stories that reflect the diversity of our audiences. - Gaurav Gandhi"

Mumbai, May 7

Consumption of content on digital platforms in India has surged in recent years, and streaming giants are making sure to give the best viewing experience to users.

Notably, Amazon Prime Video and Amazon MX Player have unified to form a single streaming service for all the titles on the two platforms.

With the unification of the two streaming services, Prime members will enjoy a wide selection of originals and exclusives across devices with the choice to watch with ads or go ad-free.

In 2024, Amazon acquired certain MX Player assets and merged them with Amazon miniTV to create Amazon MX Player, a service that built its expansive reach on the strength of its rooted, wide-appealing originals, and ad tech innovation that has democratised access to free and quality entertainment.

In the next few months, this integration will bring together India's largest free and paid streaming service under one brand, spanning Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions, all in one place.

Gaurav Gandhi, Vice President, Asia-Pacific and ANZ, Prime Video, said, "Our focus at Prime Video has always been to bring authentic stories that reflect the diversity of our audiences. With the integration of Amazon MX Player's expansive original slate and audience scale, our collective offering is bigger and stronger than ever -- making Prime Video the one-stop destination for quality entertainment, for every customer in the country."

"Amazon MX Player has built remarkable engagement through a diverse library, and bringing it together with Prime Video's iconic stories means we can keep serving our customers with the largest selection of exclusive and original content from India and around the world," he added.

A host of exciting projects is set to premiere on the streaming giant in the coming months.

- ANI

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Reader Comments

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Shreya B
I hope this doesn't mean they'll increase the Prime subscription price now. Free content with ads was the main draw of MX Player. Let's see how they balance it.
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Rohit P
As long as they keep the regional content, I'm happy. MX Player had some great Kannada and Tamil shows that Prime Video never had. Hope integration doesn't lead to loss of that diversity.
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Aditya G
This is what consolidation looks like in the streaming wars. Amazon is clearly taking on Netflix and Disney+ Hotstar in India. But honestly, with ad-free option and all content under one roof, it might actually be better for us users.
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Nisha Z
Yaar, I just hope they don't remove the free tier completely. Many families in small towns rely on MX Player for free entertainment. Making everything paid would be unfair.
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Varun X
Great strategy! India's OTT market is booming and this unification will definitely help Amazon compete better. More content means more choices for us. Just hope the app doesn't become too cluttered.
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Ramesh W
I'm cautiously optimistic. Amazon has a habit of buying platforms and then ruining them. Remember what happened with some other acquisitions? Hope they handle this merger well and don't mess with the user experience.

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