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Quick Commerce Drops 10-Minute Delivery After Govt Push for Worker Safety

Union Labour Minister Mansukh Mandaviya has successfully persuaded major quick-commerce platforms to eliminate the mandatory 10-minute delivery deadline. This intervention follows public and parliamentary debates about the intense pressure and poor working conditions faced by gig workers. Companies like Blinkit have already changed their branding, replacing the 10-minute promise with a focus on doorstep delivery. The move aligns with the newly enforced Social Security Code, 2020, which aims to provide welfare measures for platform workers.

Key Points: 10-Minute Delivery Deadline Removed After Labour Ministry Push

  • Mandatory 10-minute deadline removed
  • Aimed at gig worker safety & conditions
  • Blinkit first to change branding
  • Social Security Code 2020 provides framework
  • National database e-Shram portal launched
2 min read

'No more 10-minute delivery': Quick commerce players do away with deadline after labour minister intervenes

Major delivery apps remove mandatory 10-minute delivery promise after intervention by Labour Minister, aiming to improve gig worker safety and conditions.

"30,000 plus products delivered at your doorstep. - Blinkit's new tagline"

New Delhi, January 13

Union Labour Minister Mansukh Mandaviya has persuaded major delivery aggregators to remove the mandatory 10-minute delivery deadline, following a series of sustained interventions, sources said Tuesday.

A meeting was held with leading platforms including Blinkit, Zepto, Zomato and Swiggy among others to address concerns related to delivery timelines.

According to sources, Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding. Other aggregators are expected to follow suit in the coming days. The move is aimed at ensuring greater safety, security and improved working conditions for gig workers.

As part of this change, Blinkit has updated its brand messaging, the sources said. The company's principal tagline has been revised from "10,000 plus products delivered in 10 minutes" to "30,000 plus products delivered at your doorstep."

There have been widespread debates and discussions in the public domain about gig workers' working conditions over the past weeks.

In the recent Parliament session, the AAP Rajya Sabha member spoke about the "pain and misery" of India's gig workers, who work under tremendous pressure and at times in harsh weather conditions.

AAP MP Raghav Chadha had demanded regulations for quick commerce and other app-based delivery and service businesses, emphasising the need for social security benefits for gig workers. In his Parliament intervention, the RS MP called for dignity, protection, and fair pay for gig workers.

For the first time, the definition of 'gig workers' and 'platform workers' and provisions related to the same have been provided in the Code on Social Security, 2020, which has come into force on November 21, 2025.

The Code provides for framing of suitable social security measures for gig workers and platform workers on matters relating to life and disability cover, accident insurance, health and maternity benefits, old age protection, etc. The Code provides for the establishment of a Social Security Fund to finance welfare schemes. The Code also provides for the establishment of a National Social Security Board for the welfare of gig workers and platform workers.

Also, the Ministry of Labour and Employment had launched the e-Shram portal on 26.08.2021 for the creation of a Comprehensive National Database of Unorganised Workers, including platform workers, migrant workers, etc.

- ANI

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Reader Comments

S
Sarah B
As a customer, I never really needed things in 10 minutes. I'm happy to wait a bit longer if it means the person delivering my order is safer and under less stress. Good move.
A
Arjun K
Finally some sense prevails! I've seen these delivery guys zooming through red lights and wrong-side driving just to meet an unrealistic deadline. The Code on Social Security is a good start, but implementation is key. Hope they get proper insurance and benefits now.
P
Priya S
While I appreciate the concern for workers, I hope this doesn't become an excuse for these platforms to become slow and unreliable. There has to be a balance. Timely delivery is still important for customer satisfaction.
V
Vikram M
Good intervention by the Labour Minister. The 'gig economy' cannot be built on exploiting young people. The e-Shram portal and the Social Security Fund are crucial steps. Let's see how effectively these policies reach the ground level.
K
Karthik V
Respect to Raghav Chadha for raising this issue in Parliament. Often these workers are invisible in policy discussions. Dignity and fair pay are not too much to ask for. Hope other MPs also take up such causes.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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