Netflix's Co-CEO Ted Sarandos meets PM Modi, announces initiative to support India's next generation of storytellers for its next decade in India
New Delhi, August 5
Netflix Co-CEO Ted Sarandos on Wednesday met with Prime Minister Narendra Modi to discuss the growing global impact of Indian storytelling and reaffirm Netflix's long-term commitment to supporting India's thriving creative economy.
Ted Sarandos was accompanied by Netflix India Head Monika Shergill.
Building on more than a decade of partnership with India's creative community, in which it has created 200+ Originals and filmed in 100+ locations across India, the company announced the 'Netflix India Storytelling Initiative'.
This is a multi-phase investment in India's creative talent pipeline and will create strategic partnerships with key Indian institutions to help build the next generation of Indian storytelling talent. The initiative will help equip the next generation of storytellers with industry-relevant skills across the Animation, Visual Effects, Gaming and Comics (AVGC) ecosystem, which serves as a key driver of India's 'Orange Economy', read a press note.
By fostering a future-ready creative workforce, the initiative directly supports the Government of India's ambitions for Viksit Bharat @ 2047. It is expected to strengthen education, industry partnerships, and creator capability development, establishing India as a global storytelling powerhouse.
Ted Sarandos, Co-CEO, Netflix, said, "India has always been one of the world's greatest storytelling nations. Over the past decade, we've had the privilege of seeing Indian stories connect with audiences not just across India, but around the world. As we begin our next decade here, we believe our greatest investment is in the people who will tell India's next generation of stories. The Netflix India Storytelling Initiative reflects our long-term commitment to strengthening India's creative ecosystem by creating more opportunities for emerging creators, because investing in creators is investing in India's creative future."
The first phase of the Netflix India Storytelling Initiative is focused on youth skilling. It includes two new strategic partnerships with Indian institutions: First, a partnership with the Indian Institute of Creative Technologies (IICT) to co-develop an industry-ready curriculum in Visual Effects Mastery and Media Technology Workflows, ensuring students graduate with skills aligned to evolving production needs. In addition, Netflix is offering 100 scholarships to Indian students towards in-person programs at IICT, including in Interactive Comics and Sequential Art, Virtual Art Department Content Creation, Art of Character Animation, E-Sports and Gaming Management, and other emerging creative disciplines.
Second, a "partnership with the National Film Development Corporation (NFDC) to build a talent pipeline to fill new jobs created by the Prime Minister's accessibility agenda. This will also help to make Indian content as accessible as possible to people around the world. This will include training for audio description writers and voices to make films and series more accessible for audiences with visual and hearing impairments." This skilling programme focused on audio description (AD) will be aligned with international standards as well as local storytelling traditions, and is in line with the Government of India and Netflix's shared vision to enhance inclusive storytelling.
Together, these initiatives will create new pathways for emerging creators while strengthening India's position as a global hub for entertainment production and creative innovation. They build on Netflix's long-term investment in India's creative ecosystem, from talent development and production capabilities to industry partnerships and skilling.
Those "investments are reflected in ambitious productions like Operation Safed Sagar, which showcase what Indian creators, technicians and production talent can achieve at a global scale."
— ANI
Reader Comments
As someone who has followed Netflix's global expansion, I think this is a smart move. Indian storytelling is incredibly rich and diverse. The focus on audio description for accessibility is particularly noteworthy - it shows a commitment to inclusive entertainment. This initiative will not only benefit India but also enrich global content libraries with authentic Indian narratives.
This is exactly what we need! 🎬 200+ Originals and now investing in the next generation? Looks like Netflix has finally understood that India is not just a market but a powerhouse of creativity. I especially appreciate the focus on making content accessible for visually and hearing impaired audiences - that's true inclusivity. Hope this creates real opportunities for students from smaller cities too.
While I appreciate any initiative that helps our youth get skilled, I wish there was more clarity on the timeline and actual numbers. How many students will benefit in the first phase? What about ongoing support beyond these 100 scholarships? Also, I hope this isn't just PR - we need concrete follow-through. The Gov't should ensure these programs reach tier 2 and tier 3 cities too, not just metros.
This is so exciting for young creators like me! 🎨 The animation and VFX industry in India is growing rapidly and with Netflix co-developing curriculum with IICT, we'll learn what the industry actually needs. The scholarships for Interactive Comics, Gaming Management and Virtual Art Department sound amazing. This could be a game-changer for the Orange Economy. Hoping to apply for the VFX program myself!
Smart investment by Netflix. India deserves
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