Why India's MSMEs Need Sustained AI Handholding, Not Just One-Time Training

Debjani Ghosh of NITI Aayog emphasizes that for MSMEs to harness AI, they need sustained, hands-on support rather than isolated training programs. She identifies a lack of tools, guidance, and a sustainable ecosystem as key barriers to digital transformation for the sector. Ghosh highlights the CII's X-Edge initiative as a model that creates a virtuous cycle by connecting students with MSMEs for ongoing advisory support. She concludes that India's AI success depends on making skilling a central pillar and fostering collaboration across government, industry, and academia.

Key Points: MSMEs Need Sustained AI Support, Not One-Time Training: NITI Aayog

  • MSMEs lack tools & guidance for AI
  • One-time skilling is insufficient
  • CII's X-Edge creates a support ecosystem
  • AI is a tool, humans are accountable
  • Skilling must be central to India's AI strategy
3 min read

MSMEs need sustained handholding, not one-time training, to adopt AI: NITI Aayog's Debjani Ghosh

NITI Aayog's Debjani Ghosh says MSMEs require ongoing guidance, not just skilling, to adopt AI and drive India's inclusive growth and productivity.

"You cannot have companies coming in, doing one-shot skilling, and then moving away...You need to handhold, and that is what was missing. - Debjani Ghosh"

New Delhi, February 5

India's micro, small and medium enterprises will only be able to harness artificial intelligence if they receive sustained, hands-on support rather than one-time skilling interventions, Debjani Ghosh, Distinguished Fellow at NITI Aayog, said today.

Speaking virtually at the Conference on 'AI for All: Driving Equitable Growth and Societal Good' in the national capital, Ghosh said, "You cannot have companies coming in, doing one-shot skilling, and then moving away...You need to handhold, and that is what was missing."

She said that while awareness of digital technologies had improved, a large section of micro, small and medium enterprises (MSMEs) still lacked the tools, guidance and ecosystem support needed to undertake meaningful digital transformation.

Ghosh said MSMEs were central to India's inclusive growth story, describing the sector as not just the backbone of the economy but a "mobility ladder" for millions of Indians. Productivity gains in the sector, she said, could have an outsized impact on employment, incomes and resilience across the economy.

"This is the lead employment engine. This is the lead growth engine in our economy," she said, adding that the ability of AI to unlock productivity "matters the most for this sector," she said

However, she said that many MSMEs, particularly small and micro enterprises, struggle to identify where and how technology can be applied to their businesses. "They lack the know-how, they lack the tools, and they lack the guidance in figuring out how they should embark on this journey of digital transformation," Ghosh said.

She said that the Confederation of Indian Industry's (CII) X-Edge initiative is an example of how a sustainable ecosystem could be created to support MSMEs at scale. The programme works with academic institutions in tier-two and tier-three cities to train students, who then work directly with MSMEs to diagnose operational challenges and identify how digital tools, including AI, can improve productivity.

"The root cause was that there is no sustainable ecosystem that will drive the transformation of this sector," Ghosh said. "What X-Edge does is create that ecosystem."

Under the model, students receive academic credit through the All India Council for Technical Education (AICTE) for internships with MSMEs, while enterprises gain access to affordable and trusted digital advisors who work with them on a sustained basis. Ghosh described this as a "virtuous cycle" that benefits students, businesses and the broader economy.

Ghosh also linked MSME transformation to India's broader AI ambitions, arguing that technology alone would not deliver impact unless people were equipped to use it responsibly. "AI is just a tool. It is the enabler," she said. "At the end of the day, it is us humans, who are accountable, who are responsible for using it."

She said skilling must become the central pillar of India's AI strategy, echoing recent Union Budget announcements on strengthening the education-to-employment pipeline. "AI will transform India only when we humans are ready to use it to transform our day-to-day lives," she said.

Ghosh called for closer collaboration between government, industry, academia and startups, saying India's ambition of equitable growth would require collective action. "It takes all of us to come together and work as one, as Team India," she said.

- ANI

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Reader Comments

P
Priya S
Absolutely correct. Handholding is the key. For MSME owners, their business is their life. They won't risk adopting new tech without trusted, ongoing guidance. The student internship model is brilliant—it builds local capacity and provides affordable advice. Hope this scales across all districts.
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Rohit P
While I agree with the need for support, I respectfully think the focus is still too top-down. The real challenge is simplifying AI tools for the common shopkeeper or small factory owner. We need "AI for MSMEs" in simple Hindi and regional languages, not just English. The tools themselves must be easier to use.
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Michael C
Interesting perspective from India. The MSME sector's scale here is unique. In the US, similar support often comes from paid consultants. Creating a sustainable, low-cost ecosystem involving students is a innovative approach that could be a model for other developing economies.
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Shreya B
"Mobility ladder" – what a perfect way to describe it! So true. If my father's small business could use AI for inventory or customer management, it would change our lives. But where does he start? He needs a guide, not just a pamphlet. Hope this talk leads to real action on the ground.
K
Karthik V
Team India approach is the only way. Government, big tech companies, local colleges, and startups all have a role. The budget talked about skill India for AI. Now we need the implementation. The focus on tier-2 and tier-3 cities is critical for inclusive growth. Jai Hind! 🇮🇳

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