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MoSPI Unveils New Logo & Mascot "saaNkhyikii" to Champion Data for Development

The Ministry of Statistics and Programme Implementation (MoSPI) has launched a revamped brand identity, including a new logo and mascot, to mark a new era of public outreach. The new logo incorporates national symbols like the Ashoka Chakra and the Rupee sign to represent truth, governance, and the role of statistics in economic planning. Introducing the mascot "saaNkhyikii" aims to make complex statistical concepts simple and relatable for citizens across various platforms. This initiative underscores MoSPI's commitment to transparency, data-driven development, and fostering greater public participation in official statistics.

Key Points: MoSPI Launches New Brand Identity with Logo & Mascot

  • New logo symbolizes truth & growth
  • Mascot "saaNkhyikii" makes stats engaging
  • Aims to boost public trust in data
  • Supports data-driven governance & transparency
2 min read

The Ministry of Statistics and Programme Implementation launches revamped branding on New Year

India's Ministry of Statistics launches a new logo and mascot "saaNkhyikii" to modernize its outreach and build public trust in official data for governance.

"Data for Development - MoSPI's Core Message"

New Delhi, January 1

The Ministry of Statistics and Programme Implementation launches a new logo and mascot on 1st January 2026.

The launch marks a significant milestone in MoSPI's efforts to modernise its institutional identity, enhance public outreach, and reinforce the role of official statistics in nation-building.

MoSPI's new logo underscores the importance of data in national development and reflects the Ministry's commitment to advancing India's data-driven governance, transparency, and progress. Inspired by India's rich heritage and modern statistical science, the logo carries the Ministry's message of "Data for Development".

The Ashoka Chakra in the logo represents truth, transparency, and good governance. The Rupee symbol (₹) at the centre highlights the vital role of statistics in economic planning, policy making, and national growth. The use of numbers and symbols reflects modern data systems and statistical science.

The upward growth bar shows progress and the reliability of data supporting sustainable economic growth. The colours saffron, white, green, and deep blue represent India's national values, which are growth, truth, sustainability, stability, and knowledge, together reinforcing the trust and credibility of official statistics.

MoSPI has introduced its new mascot, "saaNkhyikii", a friendly, citizen-centric character designed to make statistics simple, relatable, and engaging for people across the country. The mascot reflects MoSPI's core values of accuracy, transparency, and data-driven governance, and presents data in a way that is easy for the general public to understand.

Designed as a trustworthy and intelligent figure, "saaNkhyikii" helps explain complex statistical concepts simply and visually. Serving as MoSPI's public-facing identity, the mascot will be used across national sample surveys, awareness campaigns, educational content, digital platforms, and public events. Its introduction is an essential step toward encouraging greater public participation in NSO surveys and strengthening trust in official statistics through a consistent, recognisable visual presence.

- ANI

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Reader Comments

P
Priya S
Love the thought behind the design! Incorporating the Ashoka Chakra and Rupee symbol makes it uniquely Indian. 'Data for Development' is a powerful message. Hope 'saaNkhyikii' can make economic surveys less intimidating for my parents! 👍
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Rohit P
Finally! Government departments need to look modern. This rebranding was overdue. If a mascot helps common people understand inflation or per capita income better, it's a win. Good start to 2026.
S
Sarah B
As someone who works with data, simplifying statistics for public consumption is crucial. The mascot 'saaNkhyikii' is a clever idea. The logo symbolism is deep. Hope this translates into more transparent data dissemination.
V
Vikram M
The colors and symbols are well chosen. Saffron for growth, white for truth... it connects data directly to national values. Trust in official statistics is the foundation of good policy. This visual identity can help build that trust. Jai Hind!
K
Karthik V
While the branding looks good, I'm curious about the cost of this entire exercise. Could that money have been better used to upgrade the IT infrastructure for faster data processing? The mascot is cute, but priorities matter.

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