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India Launches Live Events Cell to Boost Concert Economy & Create 20M Jobs

The Ministry of Information & Broadcasting has formed a Live Events Development Cell as a single-window system to streamline and grow India's live entertainment sector. This initiative follows PM Modi's emphasis on the sector's potential to drive investment, tourism, and cultural influence, with the market valued at over Rs 20,861 crore and growing at 15-18% annually. Significant growth is being seen in Tier-2 and Tier-3 cities, with places like Visakhapatnam recording a 490% surge in event footfalls. The LEDC aims to double the sector's size, generate 15-20 million jobs, and position India among the world's top five live entertainment destinations by 2030.

Key Points: India's Live Events Cell Aims to Double Sector Size, Create Jobs

  • Single-window facilitation for industry
  • Targeting top 5 global hubs by 2030
  • 18% CAGR in a Rs 20,861 crore market
  • Growth driven by Tier-2 & 3 cities
2 min read

Ministry of Information & Broadcasting establishes Live Events Development Cell to boost concert economy

India establishes a Live Events Development Cell to streamline the sector, target 18% CAGR, and position the country as a top global entertainment hub by 2030.

"The untapped potential of the live entertainment sector as a driver for investment, tourism, and cultural influence. - PM Narendra Modi"

New Delhi, January 2

The Ministry of Information & Broadcasting has established the Live Events Development Cell to boost the national concert economy and facilitate the structured expansion of India's live entertainment sector. This initiative, according to a Ministry of Information & Broadcasting release, serves as a single-window facilitation mechanism to streamline the industry and position India among the leading global entertainment destinations by 2030.

The organised live events market recorded a valuation of Rs 20,861 crore in 2024, reflecting a growth rate of 15 per cent. This sector currently outpaces several traditional media segments and maintains an expected compound annual growth rate of 18 per cent.

The LEDC, constituted in July 2025 under the directions of the Union Minister for Information & Broadcasting, Ashwini Vaishnaw, brings together representatives from Central and State Governments, industry associations, and major event companies to coordinate this expansion.

The establishment of the cell follows the address of Prime Minister Narendra Modi at the WAVES Summit in May 2025. During the summit, the Prime Minister highlighted the untapped potential of the live entertainment sector as a driver for investment, tourism, and cultural influence. The industry currently supports over 10 million jobs across the value chain, with a single large-format event generating more than 15,000 direct and indirect employment opportunities.

As per the report data, Tier-2 and Tier-3 cities are emerging as significant cultural hubs. Citing a BookMyShow report for the year 2025, the Ministry noted that Visakhapatnam recorded a 490 per cent growth in live entertainment footfalls, while cities in the north-eastern region, such as Shillong and Guwahati, saw increases of 213 per cent and 188 per cent, respectively. Consumption across musical concerts, sports, and theatre rose by 17 per cent, with over five lakh individuals travelling to other cities to attend events.

Deepak Choudhary, Co-Founder and Managing Director, Eva Live, said that global artistes such as Enrique Iglesias performing in India, alongside large multi-city tours by Indian artistes like Arijit Singh and A R Rahman, reflect the growing maturity of the market.

To support this growth, the Ministry has established a Joint Working Group with private stakeholders, including District by Zomato. This collaboration focuses on addressing infrastructure gaps and improving the ease of doing business.

Recent large-scale successes, such as Rolling Loud India 2025, which recorded 65,000 attendees over one weekend, underscore the impact of these infrastructure investments. The LEDC aims to double the sector size and generate 15-20 million jobs while positioning India among the top five global live entertainment hubs.

- ANI

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Reader Comments

R
Rohit P
Good initiative, but I hope this doesn't become another bureaucratic layer that increases ticket prices. The focus should be on making events more accessible and affordable for the common person, not just on attracting global artists for the elite in metros. Let's see the benefits trickle down to smaller towns properly.
A
Arjun K
The growth in Tier-2 & 3 cities is the real story here. Shillong and Guwahati have such vibrant local music scenes. This structured support can help our homegrown talent get the platform they deserve alongside international acts. More concerts mean more opportunities for sound engineers, security, local artists - the whole ecosystem.
M
Michael C
Interesting move. The economic data is compelling - 15% growth and 10 million jobs is no small number. If the single-window system works as promised, it could significantly reduce the red tape that often plagues event organizers. The collaboration with private players like Zomato is a smart, practical approach.
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Shreya B
Hope they also focus on safety and crowd management, especially for large events like Rolling Loud. Infrastructure is key - good transport, clean facilities, and proper medical aid. The goal to be a top global hub is ambitious, but with the right planning, definitely achievable. Jai Hind!
K
Karthik V
As an event professional, this is a welcome step. Coordinating with multiple government departments is a nightmare. A centralised cell should, in theory, cut down approval times. My only request: please ensure the process is transparent and online. No more running from pillar to post.

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