Minister Piyush Goyal reviews Export Promotion Mission action plan to boost global competitiveness
New Delhi, May 20
Union Commerce and Industry Minister Piyush Goyal on Wednesday reviewed the Action Plan for the Export Promotion Mission and the Brand India Framework, with a focus on strengthening India's global brand identity and boosting the competitiveness of Indian enterprises in international markets.
In a post on X, the minister said, "Held a constructive meeting to review the Action Plan for the Export Promotion Mission (EPM) and the Brand India Framework."
He added that the discussions focused on "strategic measures to strengthen India's global brand identity, enhance the competitiveness of Indian enterprises, and further promote Indian products & services across international markets."
The meeting comes as the government sharpens its focus on exports amid global trade uncertainties and efforts to position India as a stronger manufacturing and supply-chain hub.
The Export Promotion Mission was announced in the Union Budget 2025-26 as part of the Centre's broader strategy to boost outbound shipments, support exporters and improve India's share in global trade.
Earlier, government officials had reviewed the country's export ecosystem with a focus on improving logistics, promoting MSME exports, strengthening agricultural exports and enhancing the "Brand India" initiative to improve the visibility of Indian products globally.
The government has also been working on reducing trade bottlenecks, expanding market access through free trade agreements and supporting sectors with high export potential, including electronics, textiles, engineering goods and food processing.
The Brand India Framework is aimed at creating a stronger and more unified identity for Indian products and services overseas, while improving global perception of India as a reliable manufacturing and innovation partner.
— ANI
Reader Comments
Good intentions, but execution is key. We keep having these high-level meetings, but the small exporters still face red tape at ports, customs delays, and complicated GST refunds. The EPM should focus on simplifying procedures rather than just branding. Also, why no mention of the logistics bottlenecks in the initial review? Arre bhai, ship containers are still getting stuck! 🚢
Very happy to see the agriculture and food processing focus! Our farmers produce high-quality spices, fruits, and organic grains, but they lack the packaging and certification to sell at premium prices globally. If Brand India can help with FSSAI export certifications and cold chain logistics, it will be a game-changer for rural livelihoods. Let's hope the states coordinate with the Centre on this. 🌾
The electronics sector has huge potential. With the PLI schemes and Apple/Google setting up production in India, we're already seeing growth. But the Brand India Framework needs to clean up the "Made in China vs Made in India" confusion—many global buyers still think we are only a service economy. Time to showcase our manufacturing prowess in semiconductors and precision engineering too.
I work in an export house in Chennai, and let me tell you—our textile sector has been struggling with rising yarn costs and competition from Bangladesh. When will the EPM address the raw material price volatility? Branding is nice, but first ensure our industries can price competitively without subsidies that violate WTO norms. Hope this action plan has a chapter on trade remedies and countervailing duties. 🧵
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.