Milind Soman: Era of Superstars Like Rajinikanth, Amitabh Bachchan is Over

Milind Soman believes the era of universally dominant superstars has ended, with today's fragmented audiences creating only niche stardom. He points to iconic figures like Rajinikanth and Amitabh Bachchan as the last of their kind, with no modern equivalents in sight. The actor extends this observation to Hollywood and music, noting the absence of successors to legends like Clint Eastwood or Michael Jackson. According to Soman, this shift is driven by audiences consuming highly segmented content in specific genres.

Key Points: Milind Soman Says Era of Global Superstars Has Ended

  • Fragmented audiences create niche stars
  • No new overarching superstars emerging
  • Cites icons from film and music
  • Shift due to segmented content consumption
2 min read

Milind Soman says there's only 'one Rajinikanth & Amitabh Bachchan': Nobody has achieved that kind of stardom

Milind Soman says the age of iconic stars like Rajinikanth and Amitabh Bachchan is over, citing today's fragmented audience and niche content consumption.

"There's only one Rajinikanth and one Amitabh Bachchan. That's it. - Milind Soman"

Mumbai, March 13

Actor, fitness icon and former supermodel Milind Soman believes the era of larger-than-life global superstars has largely passed, further noting that today's entertainment landscape is far more fragmented than before.

Speaking to IANS in an exclusive conversation, the actor noted that the more fragmented audiences become, the more niche stardom will get.

"The more fragmented it all gets, the smaller the stars will be, because they are all niche. Nobody is overarching everything else anymore. There's only one Rajinikanth and one Amitabh Bachchan. That's it," he said.

The actor further talking about his early days in modelling and the admiration he continues to receive across generations, Milind reflected on how the idea of iconic stardom has evolved over the years, stating that audiences today have become much fragmented.

Talking to IANS, Milind said, "They are worth it to people who enjoy it, but what I feel is that that whole era is over, not only in fashion modelling, not even internationally, everywhere."

"Even if you see actors, they always talk about these are the last superstars, whether it's in Hindi movies or English movies."

The actor went on to explain that the world no longer produces universally dominant and top notch stars like it once did.

"You will not see a star like Clint Eastwood anymore, or Arnold Schwarzenegger anymore, or Tom Cruise. Who is the next? Where are they? You look here and you say, okay, Amitabh Bachchan was there. There's nobody like Amitabh Bachchan anymore. And in every field, it's like that," he said.

Milind also pointed out that the same pattern can be seen in music and popular culture.

"You look in music, where is Michael Jackson? Anybody to take over? Elvis Presley? Bruce Springsteen? Madonna? There's nobody who has achieved that kind of stardom, that iconic presence," he added.

According to Milind, the shift has largely happened because a major chunk of the audiences today consume content in a much more segmented way.

"It's not there because the audience doesn't want it. It's so fragmented today that everybody likes their own genre of whatever it is."

"I listen to only this kind of music. I watch only these kind of movies. I see only that kind of series. I like only this fashion, because everything has become fragmented today," he explained.

- IANS

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Reader Comments

R
Rohit P
True, but is that a bad thing? Maybe it's more democratic now. Not everyone has to like the same person. We have great actors like Vijay Sethupathi (who Milind is working with!) who are massive stars in their own lanes.
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Aman W
Respectfully, I think Milind is looking at the past with rose-tinted glasses. The audience is smarter now. We appreciate talent over blind hero worship. The 'superstar' culture often overshadowed good content.
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Sarah B
Interesting perspective from India! In the West, we see the same with no new Beatles or Michael Jacksons. The internet broke the monoculture. It's a global phenomenon, not just Bollywood or Hollywood.
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Vikram M
Thalaiva Rajinikanth is not just a star, he's a feeling! You can't manufacture that. It was a different time, different connection with the fans. Today everything is content, back then it was cinema. Big difference.
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Kavya N
Fragmented means more opportunities for diverse stories and faces. We have female-led hits, regional cinema getting pan-India love. Maybe we don't have one Bachchan, but we have many powerful voices. That's progress. 👍

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