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Mercedes-Benz India Hits Record Sales of 19,363 Units in FY26

Mercedes-Benz India has reported its highest-ever annual sales, retailing 19,363 units in FY25-26, marking a 2.29% increase over the previous fiscal. Growth was primarily driven by a 16% surge in the top-end luxury segment, which includes models like the S-Class and Maybach, and strong performance from core models like the long-wheelbase E-Class. The company also noted significant traction for electric vehicles, with BEVs comprising 20% of its top-end luxury sales. Looking ahead, Mercedes-Benz plans a major retail expansion with over 20 new outlets in 2026, backed by substantial franchise partner investment.

Key Points: Mercedes-Benz India Reports Record Annual Sales in FY26

  • Record FY26 sales of 19,363 units
  • Top-end luxury segment grew 16%
  • Core segment led by E-Class LWB
  • EV sales gain strong traction
3 min read

Mercedes-Benz India clocks record sales at 19,363 units

Mercedes-Benz India posts highest-ever annual sales of 19,363 units in FY25-26, driven by strong demand in top-end luxury and core segments.

"The top-end luxury segment remained a key growth driver - Mercedes-Benz India"

New Delhi, April 9

German luxury carmaker Mercedes-Benz India on Thursday reported its highest-ever annual sales, retailing 19,363 units in FY25-26, up 2.29 per cent from 18,928 units in the previous fiscal, driven by strong demand for its top-end and core luxury segments.

The company also recorded a 7.45 per cent growth in the January-March 2026 quarter, selling 5,131 units compared to 4,775 units in the same period last year.

The German luxury carmaker said its performance was supported by a strong product portfolio, network upgrades, and a differentiated customer experience.

The top-end luxury segment remained a key growth driver, a 16 per cent increase in FY2025-26 and a 25 per cent rise in the March quarter. The segment includes models such as the S-Class, Mercedes-Maybach range, EQS SUV and AMG portfolio.

Notably, the segment accounted for 27 per cent of Mercedes-Benz India's total sales during the fiscal. Waiting periods for these models currently range from four months to up to a year for select models such as the AMG G 63.

The company's 'core' segment -- comprising the C-Class, E-Class LWB sedans, and GLC and GLE SUVs -- also contributed significantly to overall volumes.

The long-wheelbase E-Class continued to be the highest-selling luxury car in India, maintaining strong demand across markets.

However, the Entry Luxury segment saw an 18 per cent decline during the fiscal, amid increasing competition from lower-priced offerings backed by market incentives.

The company said it remains focused on offering feature-rich products aligned with long-term brand positioning rather than volume-driven strategies.

Electric vehicles continued to gain traction, with battery electric vehicles accounting for 20 per cent of the company's top-end luxury sales in FY2025-26. Sales of top-end electric vehicles priced above Rs 1.4 crore surged 85 per cent during the year, driven by demand for models such as the EQS SUV and EQS Maybach SUV.

Mercedes-Benz India is also set to launch the CLA electric vehicle on April 24, marking the introduction of its next-generation software-defined vehicles in the country.

On the network front, the company plans to expand its retail presence with over 20 new luxury outlets in 2026 under its 'Go to Customer' strategy. It will enter new markets such as Visakhapatnam and Varanasi, while strengthening its presence in existing markets, including Bengaluru, Mumbai, Delhi-NCR, Pune, and Goa.

The expansion will be supported by an investment of over Rs 450 crore by franchise partners over the next two years, with a continued focus on enhancing customer experience through upgraded facilities and adoption of advanced technologies.

- IANS

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Reader Comments

P
Priya S
Interesting to see the Entry Luxury segment decline by 18%. With so many great SUVs and sedans from Volvo, Audi, and even BMW at competitive prices, it makes sense. Mercedes is smart to focus on the top-end where their brand power is strongest. The waiting period for a G 63 is crazy!
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Rohit P
Expanding to Visakhapatnam and Varanasi is a brilliant move. Tier-2 cities have immense purchasing power that's often overlooked. The 'Go to Customer' strategy will pay off. More people in these cities will experience the brand firsthand instead of traveling to metros.
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Sarah B
While the sales numbers are impressive, I have a respectful criticism. With such high demand and waiting periods, I hope the focus on customer experience includes better after-sales service and transparency. Sometimes the ownership experience doesn't match the initial purchase glamour.
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Vikram M
The long-wheelbase E-Class being the highest-selling luxury car doesn't surprise me at all. It's the perfect balance of luxury, space (crucial for Indian families with drivers), and prestige. It's the default choice for many successful business owners. A true status symbol on our roads.
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Karthik V
Excited for the CLA EV launch! If priced strategically, it could be a game-changer for bringing younger professionals into the Mercedes EV fold. The key will be the range and charging infrastructure support. Hope they have a good plan for that beyond the major cities.

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