Meghalaya government, actor John Abraham unite for a drug-free state at 'Pulse of the Hills' event in Shillong
Shillong, July 31
The Social Welfare Department, Government of Meghalaya, in collaboration with the Drug Reduction Elimination and Action Mission, hosted a comprehensive Anti-Drugs Awareness Programme which carried the theme, "Pulse of the Hills: Every Beat Against Drugs," on Friday. It was also attended by actor John Abraham.
Organised under the patronage of Chief Minister of Meghalaya Conrad K. Sangma, the programme underscored the State's broader goal of building a resilient, healthy, and drug-free Meghalaya through community participation, youth engagement, and systemic intervention, as per the press note.
The event was also attended by Bah Paul Lyngdoh, Adviser to the Government of Meghalaya, Social Welfare Department.
In an interactive session, Bah Paul Lyngdoh and John Abraham emphasised the transformative power of sports and youth development in Meghalaya.
According to the press note, the actor extended his gratitude to Chief Minister Conrad K. Sangma, describing him as "one of the nicest human beings," and expressed his deep affection for Shillong and the greater Northeast.
Calling the region the 'hotbed of football,' he announced that his new football academy will be ready in the next two years, sharing his vision to see "a Ronaldo or a Messi coming from the Northeast."
While addressing student questions about navigating negative influences and substance abuse, Abraham advocated for a disciplined, substance-free lifestyle rooted in strong values.
Echoing this optimism for Meghalaya's youth, Bah Paul Lyngdoh highlighted Meghalaya's rapid advancements. He pointed to the upcoming academy, the construction of India's biggest stadium in Shillong, and massive investments in the social and youth sectors, confidently stating that the region is "poised for a future brighter than the sun."
Dignitaries also inaugurated of a van, driven by the Government of Meghalaya's Social Welfare Department and supported by the DREAM Mission; the vehicle is explicitly dedicated to the Asha Bhavan Rehab Centre in Tura to strengthen the State's ongoing drug reduction, elimination, and action initiatives.
A major highlight of the day was the felicitation of John Abraham, who was honoured alongside Recovery Champions and the State's youngest recovery champion.
Delivering the welcome address, Saloni Verma, IAS, Director, Social Welfare Department, Government of Meghalaya, said that the programme is not merely an event, but a powerful symbol of the government's united stance against all forms of substance abuse, driven by a focus on prevention, recovery, and hope.
Expressing her heartfelt gratitude to the Chief Minister for his visionary leadership and guidance, she highlighted the State's efforts through the DREAM (Drug Reduction, Elimination and Action Mission) launched in 2022.
She encouraged the youth to draw inspiration from Mr John Abraham's dedication to fitness and discipline, emphasising that true victory lies in building a resilient body and mind that can contribute meaningfully to society.
Through platforms like "Pulse of the Hills," the Government of Meghalaya continues to strengthen its multisectoral approach, ensuring that every beat of the state resonates with hope, health, and a decisive stance against drugs, as per the press note.
— ANI
Reader Comments
As someone from the Northeast, this makes me so happy. Drug addiction has destroyed so many families here. The idea of combining sports with anti-drug campaigns is brilliant. I hope the football academy actually materializes and gives our talented youth a real career path. Shillong deserves this!
Good move, but let's be honest - one event won't solve the drug problem. We need consistent rehabilitation centers, better police action against drug peddlers, and more employment opportunities for the youth. The DREAM mission is a start, but I hope they follow through with real action, not just photo ops. 🙏
John Abraham calling Shillong the 'hotbed of football' is spot on! The talent in Meghalaya and the entire Northeast is immense. If even one Ronaldo or Messi comes from there, it will change the lives of thousands. The "Pulse of the Hills" is a beautiful concept. All the best to the organizers!
It's heartening to see celebrities using their fame for social good. The drug problem in the Northeast often goes unnoticed by the rest of India. This event brings much-needed attention. Also, big respect to the government for felicitating the young recovery champions - they are the real heroes here. ❤️
I appreciate the initiative, but we need to question why the drug problem exists in the first place. Lack of opportunities, border issues, and unemployment drive many youth to substance abuse. Programs like these are great Band-Aids, but the government must also focus on creating jobs and strengthening border security to prevent drug trafficking.
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.