Supermicro Eyes "Make in India" for AI Hardware, Expands Local Hiring

Supermicro is actively exploring opportunities for local manufacturing in India as part of its strategy to deepen its market presence. The company is increasing its local hiring to better support customers undertaking complex AI deployments. At a recent event, it showcased its latest high-performance hardware platforms built with NVIDIA and AMD technology. Managing Director Vik Malyala emphasized India's massive market potential, driven by its vast population and data generation.

Key Points: Supermicro Considers Local Manufacturing in India for AI Expansion

  • Exploring local manufacturing under Make in India
  • Expanding local team to support AI customers
  • Showcasing latest NVIDIA & AMD-based platforms
  • Addressing data center power & cooling challenges
3 min read

"Make in India is a very important factor; we are carefully looking at it," says Supermicro MD on local manufacturing and AI expansion

Supermicro's MD says the company is "carefully looking" at Make in India for local production and is hiring locally to support AI deployments.

"India is a huge huge huge market... the amount of data that is there and amount of technology that is actually being coming from India is like so incredible. - Vik Malyala"

New Delhi, February 18

Supermicro, an American tech company is exploring local manufacturing opportunities as it looks to deepen its footprint in the Indian market. Vik Malyala, Managing Director & President, EMEA, at Supermicro stated that the company is closely monitoring the "Make in India" initiative to determine the most effective way to produce its technology locally.

He mentioned that the company is considering whether this will happen through its own facilities or through its partners. Malyala noted that the company is "carefully looking at that part of it to see what actually makes sense to make in India whether it's through us or through our partners."

The company is focusing its efforts on India because the region is seeing a rapid increase in AI technology adoption. Malyala explained that Supermicro is currently in the market to understand the specific needs of different customers and companies.

He said that this engagement allows the company to "be more relevant to the market and bring the right products and solutions for our customers."

To support these complex AI deployments, which often involve massive investments, Malyala confirmed that Supermicro is increasing its local headcount. He stated that the company is "hiring our own people to help these customers" alongside its established partner network.

At the recent AI event, Supermicro showcased its latest high-performance hardware designed for both large-scale data centers and edge computing. Malyala highlighted that the company is displaying platforms based on the latest NVIDIA and AMD products, including the B300 and liquid-cooled MI350 platforms. He explained that the goal is to provide infrastructure for any scale, from small enterprises to data centers running at the gigawatt level. He noted that the company wants "to showcase the products that are relevant to bring AI to the customers at scale."

Efficiency remains a primary challenge for modern data centers, particularly regarding power consumption and heat management. Malyala described how Supermicro uses its Data Center Building Block Solutions (DCBBS) to help customers deploy technology faster while managing these energy demands. He said that the company is "pulling all these things together to work with the ecosystem partners to enable customers to adopt the technology quickly and more effectively and efficiently." This includes integrating air and liquid cooling systems like water towers and chillers directly into the rack design.

Malyala also emphasised that India's vast population and data generation make it a critical market for the future of human-centric AI. He pointed out that the industry's collective goal, supported by government initiatives, is to use this technology to improve the user experience and daily life.

Reflecting on the potential of the region, he said, "India is a huge huge huge market... the amount of data that is there and amount of technology that is actually being coming from India is like so incredible."

- ANI

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Reader Comments

R
Rohit P
Hope this leads to more affordable AI servers and solutions for our startups. The cost of importing this high-end hardware is a major barrier. Local production could be a game-changer.
A
Aditya G
Good move, but the proof will be in the pudding. We've heard "exploring" and "considering" before. I'll celebrate when they actually break ground on a factory and start hiring technicians and engineers locally.
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Sarah B
The focus on energy efficiency and liquid cooling is crucial. Our power grids are already under stress. Any new data center tech coming in *must* be sustainable. Glad to see it's a priority for them.
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Karthik V
"Human-centric AI for India's population" – this is the key. We need solutions for our specific challenges in healthcare, agriculture, and education, not just generic tech. Hope their local engagement is deep and meaningful.
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Nikhil C
Building through partners might be faster, but I hope they eventually set up their own facility. That brings deeper technology transfer and establishes a stronger long-term commitment to the country. Jai Hind!

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