NewKerala.com

Mahesh Bhatt Reveals Why Aashiqui's Iconic Poster Hid The Lead Stars' Faces

Filmmaker Mahesh Bhatt recently revealed the strategic thinking behind the iconic poster for his 1990 superhit film *Aashiqui*. He explained that since the lead actors were newcomers unknown to the public, the poster was designed to hide their faces and generate curiosity. The poster featured debutants Rahul Roy and Anu Aggarwal in a romantic pose concealed behind a jacket. The film became a landmark Bollywood romance, largely due to its unforgettable soundtrack by Nadeem-Shravan.

Key Points: Mahesh Bhatt Reveals Aashiqui Poster Secret on Indian Idol

  • Poster hid faces to build curiosity
  • Strategy for debutant actors
  • Became iconic for its boldness
  • Film was a landmark romantic hit
2 min read

Mahesh Bhatt reveals the idea behind Aashiqui's iconic movie poster

Filmmaker Mahesh Bhatt explains the strategic reason behind the iconic Aashiqui movie poster that hid Rahul Roy and Anu Aggarwal's faces.

"We thought... hero aur heroine ka face visible na ho aur log voh sochke film dekhne aaye. - Mahesh Bhatt"

Mumbai, April 23

The music reality show Indian Idol recently saw ace filmmaker Mahesh Bhatt and star daughter Pooja Bhatt grace the stage.

It was here when Mahesh Bhatt revealed the idea behind the iconic poster of his superhit movie Aashiqui.

Host of the show, Aditya Narayan asked Mahesh Bhatt about his experience directing the film and the thought behind the poster of the film.

He said, "Sir agar voh film ka poster dekha jaaye toh usme hero aur heroine jacket mein dhake hue hain, aisa kyu?"

Mahesh bhatt responded by saying "Yeh film mein new comers the aur Rahul Roy ko koi nahi jaanta tha aur film bhi aisi ki hero heroine new hain toh we thought ki aisa poster banate hain jaha hero aur heroine ka face visible na ho aur log voh sochke film dekhne aaye."

He mentioned it was something unique for a time back then and eventually things went as per his plans and the film became a box office hit.

Talking about the poster, it featured debutants Rahul Roy and Anu Aggarwal hiding behind a black coloured jacket, striking a romantic pose.

The poster had become a huge hit amongst audiences with its borderline boldness for that era, further creating curiosity to know more about the lead since their faces were not visible in the poster.

Talking about Aashiqui, the movie went on to become a landmark Bollywood romantic drama and released on 17 August 1990.

The movie was directed by Mahesh Bhatt and starred Rahul Roy and Anu Aggarwal in lead roles.

It became a superhit largely due to its unforgettable music composed by Nadeem-Shravan.

Songs like Dheere Dheere Se, Nazar Ke Saamne, and Jaane Jigar Jaaneman were chartbusters and remain iconic even today.

- IANS

Share this article:

Reader Comments

P
Priya S
Aashiqui's music is my childhood! Every song is a gem. But honestly, I never thought about the poster strategy before. It makes so much sense now. For a film with newcomers, creating curiosity was a masterstroke. Nadeem-Shravan's music did the rest!
R
Rohit P
The poster was considered quite bold back in the 90s, yaar. I remember my parents discussing it! It worked perfectly to attract the youth. The film's success story is a lesson for today's filmmakers who rely only on star power.
S
Sarah B
Fascinating insight into Bollywood history! As an outsider, it's interesting to see how marketing tactics evolve across film industries. The focus on music as a primary driver for success seems very specific to Indian cinema. Great story!
K
Karthik V
While the strategy was clever, let's be honest, the film wouldn't be remembered today without that legendary soundtrack. The poster got people in, but the music made them stay. It's a classic example of content being the real king.
N
Nisha Z
Ah, the nostalgia! 😊 Reading this took me back. We used to have the cassette of Aashiqui on loop. The poster was everywhere - on buses, walls. It defined romance for a generation. Simpler times, brilliant cinema.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50