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Ladakh Apricots Go Global: 1000 MT Export Deal Signed with Lulu International

The Ladakh Union Territory Administration has signed a Memorandum of Understanding with Lulu International for the global export of the region's apricots. The deal targets exporting around 1,000 metric tonnes this season, a massive increase from the 1,500 kg exported over the last two years. Lieutenant Governor VK Saxena hailed the agreement as historic, stating it will provide direct economic benefits to farmers by guaranteeing fair prices and minimizing post-harvest losses. The administration also plans to launch a dedicated e-commerce platform for Ladakhi products and explore exports for other produce like apples.

Key Points: Ladakh Signs MoU with Lulu for Global Apricot Export

  • Major export deal for Ladakhi apricots
  • Targets 1000 MT vs. previous 1500 kg
  • Focus on GI-tagged Raktsey Karpo variety
  • Aims to minimize farmer losses & ensure fair pricing
  • Plans for e-commerce platform for Ladakhi products
2 min read

Ladakh Administration signs MoU with Lulu International for global export of apricots, says LG VK Saxena

Ladakh Administration signs historic MoU with Lulu International to export 1000 MT of GI-tagged apricots, boosting farmer income and global brand.

"historic... ensure direct economic benefits to farmers - LG VK Saxena"

Leh, April 17

In a major boost to Ladakh's horticulture sector, the Union Territory Administration on Thursday signed a Memorandum of Understanding with Lulu International for the export of Ladakhi apricots to global markets.

The agreement comes following a push by Lieutenant Governor VK Saxena to promote branding and export of the region's GI-tagged "Raktsey Karpo" and the region-specific "Halman" apricot varieties.

Under the MoU, around 1,000 metric tonnes (MT) of apricots will be exported this season, marking a significant rise compared to just 1,500 kg exported over the last two years.

The MoU was signed between the UT Administration and Lulu International through the Agricultural and Processed Food Products Export Development Authority and the Ministry of Food Processing Industries.

Secretary of Horticulture Bhupesh Chaudhary and Lulu Retail's Group Director Salim MA signed the agreement in the presence of the LG.

As per the agreement, Lulu International will procure at least 1,000 MT of apricots from farmers in Ladakh and handle the entire process, including plucking, sorting, processing, packaging, transportation, and international marketing.

Speaking on the occasion, LG VK Saxena termed the MoU "historic" and said it would ensure direct economic benefits to farmers by minimising losses and guaranteeing fair pricing. He added that the initiative would help strengthen Ladakh's identity and recognition in global markets.

Highlighting the challenges faced by farmers, the LG noted that traditional methods of processing and packaging often lead to heavy losses. The new arrangement, he said, would address these issues and enhance value addition.

Saxena also said efforts are underway to explore export opportunities for Ladakhi apples and stressed the need to establish processing units within the region. He further announced plans to launch a dedicated e-commerce platform for Ladakhi products, similar to Amazon and Flipkart, to provide farmers with direct market access.

- ANI

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Reader Comments

P
Priya S
Finally, a concrete step! The traditional packaging was causing so much wastage. My uncle is a farmer in Leh and he often talked about this problem. Lulu's involvement in the entire supply chain is a game-changer. Direct benefit to farmers is the key.
R
Rohit P
Great initiative, but the proof will be in the pricing. The MoU says "fair pricing" but who decides what's fair? We need transparency. Also, hope the promised e-commerce platform materializes quickly and isn't just another announcement.
S
Sarah B
As someone who has visited Ladakh, the apricots there are truly special. It's wonderful to see them getting global recognition. This kind of public-private partnership is exactly what's needed to develop remote regions. Kudos to all involved!
V
Vikram M
Ladakhi apples next? That's the real news! The climate there produces such unique flavours. Building local processing units is crucial for long-term sustainability and job creation. Jai Jawan, Jai Kisan!
N
Nisha Z
This is a model that should be replicated for other Himalayan products - like Kashmir saffron or Himachal apples. Branding and global marketing support can transform rural economies. A very positive step for Atmanirbhar Bharat. 🙏

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