Kerala Theatre Owners Bar Mammootty-Mohanlal Film 'Patriot' Over Revenue Share

The Kerala theatre owners' association FEUOK has directed its members not to screen the upcoming superstar film 'Patriot'. The boycott stems from a dispute where the film's producers are demanding a 60% share of box office revenue for the first two weeks, contrary to the standard industry practice. Theatre owners argue this demand is financially unviable and could lead to significant losses. This move casts uncertainty over the scheduled April 23 release of the highly anticipated film starring Mammootty and Mohanlal.

Key Points: Kerala Theatres Boycott Mammootty-Mohanlal Film 'Patriot'

  • Revenue-sharing dispute halts release
  • Producers demand 60% share for two weeks
  • Theatre owners call demand unviable
  • Film marks Mammootty-Mohanlal reunion
2 min read

Kerala theatre owners' body bars Mammootty-Mohanlal starrer 'Patriot' over revenue-sharing dispute

Kerala theatre owners refuse to screen 'Patriot' starring Mammootty & Mohanlal due to a revenue-sharing dispute, jeopardizing its April 23 release.

"agreeing to a 60 per cent share for the first two weeks would not be financially viable - FEUOK"

Kochi Ma, r 6

The upcoming Malayalam film 'Patriot', which brings together superstar actors Mammootty and Mohanlal after a long gap, has run into trouble ahead of its release, with the theatre owners' association Film Exhibitors United Organisation of Kerala, on Friday, deciding not to screen the film over a revenue-sharing dispute.

The association has reportedly directed theatres across the state not to enter into screening agreements with the producers of the film.

The move follows a disagreement over the share of box office revenue demanded by the film's producers.

According to the existing revenue sharing practice in the Malayalam film industry, theatre owners usually provide 60 per cent of the box office collection to producers and distributors during the first week of film release.

The share typically reduces to 55 per cent in the second week and 50 per cent in the third week.

However, the producers of 'Patriot' have reportedly insisted that they should receive a 60 per cent share for the first two weeks of the film's theatrical run.

This demand was included in the agreement proposed to theatre owners, which triggered opposition from FEUOK.

The theatre owners' body has said that agreeing to a 60 per cent share for the first two weeks would not be financially viable for theatre operators and could result in significant losses.

According to the association, the existing system has been in place to ensure a balanced distribution of revenue between producers and exhibitors.

FEUOK leaders also said that in many cases involving multiplex theatres, producers usually agree to a share that is even lower than the 60 and 55 per cent structure currently followed in single-screen theatres.

With the association now advising theatres not to sign agreements for the film, uncertainty has emerged over the scheduled release of 'Patriot', which is slated to hit theatres on April 23.

The film has generated considerable excitement among Malayalam cinema audiences as it marks the reunion of Mammootty and Mohanlal, two of the industry's biggest stars.

However, unless the dispute between the producers and theatre owners is resolved soon, the film's theatrical release could face significant hurdles.

- IANS

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Reader Comments

R
Rohit P
FEUOK is right to stand their ground. If they set a precedent with a big film like this, every big producer will start demanding more. The existing 60-55-50 system has worked for decades. Why fix what isn't broken?
A
Arjun K
As a huge fan of both legends, my heart says release the film! But my brain says the producers are being greedy. They know the hype is unreal and are trying to cash in. Hope they find a middle path soon. #ReleasePatriot
S
Sarah B
Watching from the US, but this affects us too! If the release is delayed or cancelled in Kerala, it impacts the global release schedule. These business disputes ultimately punish the fans. Very frustrating.
K
Karthik V
Respectfully, I think the producers have a point. A film with Mammootty and Mohanlal is a guaranteed blockbuster. Theatres will be packed for two weeks straight. They are taking a bigger risk by investing in these stars, so a slightly higher share for two weeks seems fair? Just my two paise.
M
Meera T
Typical! The big players fight, and the common audience suffers. Already booked train tickets to go home to Thrissur for a first-day show with my family. Now all plans are up in the air. 🤦‍♀️

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