Kaziranga launches eco-shop on Amazon, GeM to support conservation-linked livelihoods
Kaziranga, June 2
Assam's Kaziranga National Park and Tiger Reserve has launched its much-publicised Eco-Shop on Amazon and the Government e-Marketplace, opening a new channel for locally made, biodiversity-linked products crafted by fringe communities to reach a wider national and global market.
The Eco-Shop initiative reflects Kaziranga's continuing efforts to connect conservation with livelihoods by promoting products rooted in traditional skills, local materials, and environmentally responsible practices.
Dr Sonali Ghosh, Field Director of Kaziranga National Park & Tiger Reserve, said that the launch is expected to create stronger market access for artisans and producer groups from fringe villages while showcasing the rich craft heritage of the Kaziranga landscape.
"It was therefore a grand success that the Eco Shops managed entirely by Kaziranga Staff Welfare Society, within its 2 years of inception, made a whopping sale of products, which largely also benefited the local community," she said.
Dr Sonali Ghosh further said that, overall sales of 2024-25 in Kaziranga Eco Shops were Rs 1.24 crore, and in 2025-2026 sales have increased to Rs 1.87 crore.
"The Eco-Shop features a range of handcrafted, eco-friendly products, including woven articles, textile goods, decorative items, and other livelihood-based creations made by community members. The community-led products that are popular with the visitors include - handloom, woodcraft, edibles (Pickles and Honey) and water hyacinth products that are eco-friendly and carry the unique Kaziranga signature. It is pertinent to mention that under the Ministry of Textiles- SAMARTH scheme, over 300 women benefited from the skilling workshop, and the products woven by them see a ready market in the eco shops," Dr Sonali Ghosh said.
The Field Director of Kaziranga National Park & Tiger Reserve also said that the key highlight of these products has been incorporating traditional animal motifs into textiles and the use of natural dyes derived from locally available wild resources.
"The training has helped build on existing traditional ecological knowledge and handloom skills, enabling artisans to transform biodiversity knowledge into market-ready products. By linking these products to popular online marketing stores such as Amazon and GeM, the initiative aims to provide artisans with improved visibility, consistent demand, and broader customer outreach.
Kaziranga National Park and Tiger Reserve reaffirmed its commitment to promoting community-based conservation and livelihood initiatives through its EDC mandate that celebrates local knowledge, supports artisanal enterprise, and contributes to the socio-economic well-being of the region," she said.
— ANI
Reader Comments
As someone who loves wildlife and sustainable products, this is fantastic news! The jump from ₹1.24 crore to ₹1.87 crore in sales shows there's real demand. I just ordered some water hyacinth crafts and honey from Amazon. Great to see conservation linked with livelihoods in such a practical way. Well done, Kaziranga team!
Lovely initiative! But I hope the pricing remains reasonable so that local people can also afford these products, not just tourists or online buyers. Also, need to ensure that the artisans get fair wages and not just a small cut. Nevertheless, giving them a platform on Amazon and GeM is a huge step forward. 👏
This is exactly the kind of eco-entrepreneurship we need more of. The use of natural dyes and traditional motifs is a great way to preserve cultural heritage while supporting conservation. I'll definitely be checking out the eco-shop on Amazon. Kudos to Dr Sonali Ghosh and the entire team for making this happen!
Great move, but I hope the authorities also focus on reducing human-animal conflict in the fringe villages. Selling pickles and honey is good, but if a farmer loses his crop to an elephant, no amount of e-commerce will compensate. Conservation and livelihoods need to go hand in hand with proper compensation and mitigation measures.
I visited Kaziranga last year and bought some beautiful handwoven textiles from the park's shop. So glad to see they're now available online! The quality and craftsmanship are exceptional. This is a wonderful way to support both conservation and local artisans from anywhere in the
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