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Karnataka's GI-Tagged Bananas, Betel Leaves, Limes Exported to Maldives

Three Geographical Indication (GI) tagged products from Karnataka—Nanjangud Rasabale Banana, Mysore Betel Leaves, and Indi Lime—have been exported to the Maldives. The shipment, facilitated by APEDA, is a strategic move to position these items as premium offerings in a market reliant on food imports. Union Minister Piyush Goyal stated the export supports farmers by providing access to global markets and higher prices. This initiative aligns with broader efforts to boost India's agricultural exports through value addition and quality focus.

Key Points: Karnataka GI Products: Bananas, Betel Leaves, Limes Exported to Maldives

  • Strategic export of GI-tagged perishables
  • Targets Maldives' import-dependent luxury market
  • Aims for 20-30% premium prices for farmers
  • Part of APEDA's broader BHARATI initiative
2 min read

Karnataka's GI-tagged Bananas, Betel Leaves, and Limes exported to Maldives

India exports Karnataka's GI-tagged Nanjangud banana, Mysore betel leaves, and Indi lime to Maldives, boosting farmer incomes and agri-diplomacy.

"This shipment is a testament to @APEDADOC's consistent efforts to boost India's agri exports, supporting farmers, expanding market access, and promoting India's GI heritage on the global stage - Piyush Goyal"

New Delhi, January 15

In a landmark move for India's agricultural diplomacy and trade, three of Karnataka's Geographical Indication tagged products--the Nanjangud Rasabale Banana, Mysore Betel Leaves, and Indi Lime--have been exported to the Maldives, stated Piyush Goyal, Union Minister of Commerce & Industry on his X account on Thursday.

The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the consignment, marking a strategic shift toward high-value, perishable exports that leverage India's diverse regional heritage.

This mission aligns with APEDA's broader "BHARATI" initiative. By targeting the Maldives, a nation heavily dependent on food imports and a growing hub for luxury tourism, India is positioning its GI-tagged products as premium "superfoods."

Beyond the prestige of the GI tag, the export is designed to provide direct economic benefits to local farmers in Karnataka. " This shipment is a testament to @APEDADOC's consistent efforts to boost India's agri exports, supporting farmers, expanding market access, and promoting India's GI heritage on the global stage," stated Goyal. By tapping into global markets, farmers can command premium prices that are often 20-30% higher than domestic rates, insulating them from local price fluctuations.

India's major agricultural exports, according to Ministry of Agriculture & Farmers Welfare, include Basmati & Non-Basmati Rice, Spices, Fresh Fruits & Vegetables (Mangoes, Grapes, Bananas, Onions), Meat, Dairy & Poultry Products, Marine Products, Coffee, Tea, Oil Meals, Sugar, and Cereal Preparations, with significant growth reported in items like bananas, lentils, fresh eggs, and other cereals recently, driven by government support via APEDA and focus on value addition and quality.

- ANI

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Reader Comments

R
Rohit P
Great strategic move. The Maldives is a perfect market for premium products. Tourists there will pay for quality. This is how we should be doing trade diplomacy - with our unique strengths, not just reacting to politics. More power to our farmers!
A
Aman W
While I appreciate the effort, I hope APEDA ensures the supply chain is robust. Perishable goods like betel leaves and bananas need perfect cold storage and logistics. One bad shipment can ruin the brand's reputation. The focus must be on consistent quality.
S
Sarah B
Interesting read. As someone living abroad, I see how much value "origin stories" and certifications like GI add. If marketed right, these can become staples in high-end resorts. India has so much untapped culinary heritage.
V
Vikram M
Direct benefit to local farmers is the key point here. If they truly get 20-30% higher prices, it changes lives. We need more such initiatives for every state's unique produce. Jai Kisan! 🙏
K
Karthik V
Mysore betel leaves are in a league of their own. This is smart business. Instead of bulk commodities, focus on high-value niche items where we have no competition. Hope this BHARATI initiative expands to other GI products soon.

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