Kabuni welcomes AB de Villiers as a Super Coach, reinforcing its ambition to transform global cricket training
New Delhi, May 21
Kabuni, the AI-powered sports technology platform redefining cricket training, on Thursday announced the appointment of former South Africa captain and global star AB de Villiers as a Super Coach.
The addition of AB de Villiers marks a further significant step forward in Kabuni's mission to make world-class cricket coaching accessible to players at every level. He joins previously-revealed Kabuni Super Coaches Sourav Ganguly and Shane Watson, according to a press release from Kabuni.
This collaboration brings together Kabuni's cutting-edge technology with AB de Villiers' deep cricketing expertise, creating a powerful blend of data-driven insights and real-world experience for aspiring cricketers.
Fans aged 12-16 in India will be able to compete for a chance to play for de Villiers' team through a new nationwide tournament launching in June, utilising Kabuni's technology.
Kabuni's platform is designed to transform traditional net practice by capturing player movement and ball tracking in real time, translating it into simple, actionable feedback. With its unique "1% improvement" approach, the system focuses on small, immediate corrections that lead to meaningful performance gains over time.
By integrating voice, video, and visual cues, Kabuni ensures that feedback is not just data-heavy but intuitive and easy to apply, particularly for young and developing players. With AB de Villiers coming on board, Kabuni further strengthens its commitment to combining elite-level cricketing intelligence with accessible technology, reinforcing its belief that high-quality coaching should not be limited to professional environments.
AB de Villiers, Super Coach, Kabuni, said, "Cricket has always been about expression for me - finding new ways to solve problems and push the limits of what's possible. What Kabuni is building is incredibly exciting because it gives young players a platform to explore their game, trust their instincts, and develop in a way that feels natural to them. I'm looking forward to helping the next generation think differently, play with freedom, and unlock their full potential."
Nimesh Patel, Founder & CEO, Kabuni, said, "AB de Villiers is one of the most special players cricket has ever seen. His ability to reimagine the game and perform under pressure aligns beautifully with what we're building at Kabuni - a platform that empowers players not just technically, but creatively and mentally. With AB on board, we're taking another massive step towards redefining how the next generation learns and experiences the sport."
This collaboration further enhances Kabuni's blend of elite cricket expertise and AI-driven coaching. The platform leverages biomechanics, motion tracking, and performance data to deliver personalised, real-time feedback, helping players make incremental improvements through its "1% better" philosophy.
As Kabuni continues to expand its footprint, the glittering addition of AB de Villiers reinforces its ambition to build a globally relevant, technology-led coaching ecosystem - one that bridges the gap between grassroots participation and elite performance.
— ANI
Reader Comments
Interesting concept, but let's be honest - how many kids in Tier 2 and Tier 3 cities can actually afford this technology? Kabuni needs to ensure it's accessible, not just another elite training tool for the privileged few. The "1% improvement" philosophy sounds good on paper, but grassroots cricket in India has bigger challenges like basic infrastructure and coaching availability. Hope they have a plan to bridge that gap. 🤔
AB de Villiers and Sourav Ganguly together! 🔥 This is like having two of the smartest cricket brains mentoring our youngsters. Dada's leadership and ABD's innovation - perfect combo. The nationwide tournament for 12-16 year olds is a brilliant idea. Imagine a kid from a gully cricket background getting coached by 360° himself! This could be the next big thing in Indian cricket development. Chalo, time to enroll my nephew! 🏏
Good initiative but I'm skeptical about AI replacing traditional coaching. Cricket is as much about feel and instinct as technique. ABD himself said cricket is about "expression" - can an algorithm really teach that? Technology should augment coaching, not replace the human touch. Hope Kabuni keeps the balance right. Also, data privacy concerns - what happens to all this biometric and performance data of young players? Important questions need answers. 🧐
As a cricket mom, this makes me excited! My son is 14 and loves ABD. The "1% better" approach sounds very practical - small improvements over time rather than overwhelming kids with too much information. Voice and video feedback will work much better than complicated data sheets. And the tournament format will give kids real motivation to practice. Kabuni seems to have thought this through. Bas ab price reasonable rakhna! 😄
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