JSW Inspire named official sports performance, lifetsyle partner for Team India at CWG Games and Asian Games 2026
Mumbai, July 10
Reinforcing its commitment towards India's Olympic movement, the JSW Group has strengthened its partnership with the Indian Olympic Association, with JSW Inspire, the Group's activewear brand, continuing as the official sports performance and lifestyle partner of the Indian contingent for the 2026 Glasgow Commonwealth Games and the Asian Games in Japan.
The partnership will also extend to the 2026 IOC Youth Olympic Games, Dakar, Senegal, starting from October 31 and the 2026 Asian Indoor and Martial Arts Games, Riyadh, Saudi Arabia, that get underway from November 28, according to a press release.
It marks another milestone in JSW Group's enduring journey of empowering Indian athletes on the world's biggest stages. Since the Tokyo Olympic Games in 2020, JSW Inspire has proudly been the apparel of choice for India's finest athletes, accompanying Team India through the Birmingham 2022 Commonwealth Games, the Hangzhou 2022 Asian Games, the Paris 2024 Olympic Games, and now into another defining chapter of Indian sport in 2026.
The continuation of this partnership further underlines JSW Group's commitment to India's Olympic mission, one that extends far beyond competition. Through sustained investments in athlete development, world-class infrastructure, high-performance centres, coaching excellence and grassroots sporting ecosystems, the Group has consistently played a transformative role in nurturing generations of Indian champions.
Parth Jindal, Founder and Director, JSW Sports, said, "For us at JSW, 'Rukna Nahin Hai' is more than a slogan; it's our belief, our heartbeat. We have always aspired and worked passionately to develop sport in India, and nothing fills us with greater pride than watching our athletes bring victory to the country on the global stage. From day one we wanted to build a brand that is rooted in India but engineered for performance, and this collection reflects that, designed with the athlete at the core. This partnership with the IOA only strengthens our commitment to nurturing sport across the nation. We are thrilled to see our athletes wearing our colours again, and as Team India, we must make it our mission to come together and cheer them on as they step up to represent our great country. I see the jersey as our armour and urge every Indian to buy one and wear it with pride as we stand united behind our athletes."
PT Usha, President, Indian Olympic Association, said, "The JSW Group has been a strong pillar in supporting India's Olympic movement over the years. Their sustained vision has helped countless athletes fulfil their aspirations while bringing glory to the nation. We thank the JSW Group for their support to Indian sport and look forward to continuing this meaningful partnership."
Speaking about the JSW Inspire brand, India's ace athlete in long-distance track events, Parul Chaudhary said, "As athletes, we spend countless hours training, travelling and competing, so what we wear makes a genuine difference to our performance and recovery. JSW Inspire combines comfort, functionality and style in a way that allows us to stay completely focused on the task at hand. Wearing the Team India kit is always an emotional moment, and knowing it has been thoughtfully designed for the needs of athletes makes that experience even more special."
Indian star boxer Preeti Sai Pawar added, "Every athlete wants apparel that complements performance, offers comfort and adapts to the demands of elite sport. JSW Inspire strikes that balance exceptionally well. Whether during training or recovery, the apparel provides the comfort and confidence we need."
JSW Inspire has become an emblem of India's sporting aspirations, a badge of honour proudly worn by India's finest athletes as they compete against the best in the world. As Team India prepares to embark on another campaign, JSW Inspire will once again stand shoulder-to-shoulder with the country's athletes, embodying the spirit of excellence, resilience and national pride, the release said.
Fans can purchase JSW Inspire merchandise from July 15, 2026, at www.jswinspire.in. The merchandise will also be available on e-commerce platforms, including Myntra and Ajio, from July 23, it said.
— ANI
Reader Comments
Finally, an Indian brand stepping up! For too long we relied on foreign brands for our team kits. JSW Inspire building a homegrown sports ecosystem is exactly what we need. 🇮🇳 Parul Chaudhary's words about comfort and functionality are reassuring - athletes know best what works for them.
Good partnership but I hope JSW also focuses on grassroots development beyond just apparel sponsorship. Building high-performance centres and athlete support is great, but we need more transparency on how much actually reaches the athletes at the ground level. Still, positive step forward for Indian sports.
Love how Parth Jindal says 'the jersey is our armour' - that's the kind of emotional connect we need as fans. I'm definitely buying one from Myntra on July 23! Let's all wear it and cheer our athletes at the 2026 Games. Jai Hind! 🇮🇳
Impressive range of events covered - CWG, Asian Games, Youth Olympics, and Asian Indoor Games. But I hope the design team consults athletes more during the product development phase. Preeti Sai Pawar's feedback about comfort is valuable but more athlete input would make these truly world-class.
Seeing an Indian brand as official partner for so many international events makes me proud! 😊 PT Usha's support gives it credibility too. Just hope the pricing is reasonable for common people like us who want to buy and support our athletes. Make it accessible JSW!
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.