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JLR Cuts Range Rover SV Prices by Rs 75 Lakh Ahead of India-UK FTA

Jaguar Land Rover India has slashed prices of its flagship Range Rover SV models by up to Rs 75 lakh ahead of the proposed India-UK free trade agreement. The price cuts apply only to completely built unit models imported from the UK, with the Range Rover SV now priced at Rs 3.5 crore. Managing Director Rajan Amba said the company is extending anticipated FTA benefits to customers in advance. Locally manufactured models and those produced outside the UK remain unaffected by the price revision.

Key Points: JLR Slashes Range Rover SV Prices Up to Rs 75 Lakh

  • Range Rover SV price cut by Rs 75 lakh from Rs 4.25 crore to Rs 3.5 crore
  • Range Rover Sport SV now starts at Rs 2.35 crore, down from Rs 2.75 crore
  • Price cuts apply only to CBU imports from UK, not locally made models
  • JLR India MD says move reflects confidence in India-UK FTA rollout
2 min read

JLR India cuts Range Rover SV prices by up to Rs 75 lakh ahead of India-UK FTA

JLR India reduces Range Rover SV prices by up to Rs 75 lakh, passing on anticipated India-UK FTA benefits to customers. New prices effective immediately.

"The revised prices reflect the new duty structure enabled by the FTA and will be effective immediately. - Company statement"

New Delhi, May 5

Jaguar Land Rover India on Tuesday announced a sharp reduction in prices of its flagship Range Rover models by up to Rs 75 lakh, as it moves to pass on anticipated benefits from the proposed India-UK free trade agreement to customers.

The company said that the price cuts apply to completely built unit (CBU) models imported from the UK, with the biggest revisions seen in the high-end SV portfolio.

The Range Rover SV has been repriced from Rs 4.25 crore to Rs 3.5 crore (ex-showroom), while the Range Rover Sport SV now starts at Rs 2.35 crore, down from Rs 2.75 crore.

According to the company, the revised pricing reflects changes expected under the new duty structure once the India-UK FTA comes into effect.

The new prices are effective immediately, signalling the company's confidence in the agreement's rollout.

Commenting on the move, Managing Director Rajan Amba said the company is extending the anticipated benefits of the trade deal to its customers in advance.

He noted that the updated pricing reinforces JLR India's customer-first approach and aims to make its premium SV range more accessible to buyers.

"The revised prices reflect the new duty structure enabled by the FTA and will be effective immediately," it said.

He added that the free trade agreement is expected to expand the appeal of the brand's aspirational portfolio and further strengthen the company's growth trajectory in India's luxury car market.

However, the company clarified that prices of its locally manufactured models -- including Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar and Discovery Sport -- will remain unchanged, as they are not impacted by import duty revisions.

It also said that models such as Defender and Discovery will continue with their current pricing since they are produced in Slovakia and do not fall under the scope of the India-UK trade agreement.

"We are confident that this FTA will allow more clients to experience the highly desirable and aspirational SV portfolio and further strengthen the JLR India growth story," Amba stated.

- IANS

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Reader Comments

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Rohit L
Finally, ab main Range Rover SV le sakta hun... nahi, mazak tha. But seriously, Rs 75 lakh ka discount? That's more than a luxury apartment in most cities! Shows how much margin these companies were making earlier.
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Priya S
Interesting how they're passing on FTA benefits before the deal is even signed. Good business strategy, but I worry about our domestic auto industry. We need to ensure Indian manufacturers also get fair access in UK market through this FTA. 🌟
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Suresh O
Ye log luxury cars ki baat kar rahe hain, aur hum log petrol ke bhav se pareshan hain. Tax collection ka kya hoga? Import duties kam karoge toh government revenue bhi kam hoga na? Dono taraf se sochna padega.
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Ananya R
The SV range is pure art on wheels! Loving that they're making it more accessible. But curious why Defender pricing remains unchanged because it's made in Slovakia - shouldn't SK-UK and India-UK trade agreements eventually benefit all?
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Ravi K
Good move by JLR. India mein high-end luxury car buyers are increasing rapidly. But only CBU models benefit - local manufacturing ke models ka price same hai. Shows how FTA can boost our 'Make in India' ecosystem if we play our cards right. Let's see how the government balances this with local industry interests.

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