J&K wins best adventure tourism destination award at TTF Ahmedabad
Srinagar, Aug 8
J&K's participation at the Travel & Tourism Fair in Ahmedabad received significant recognition with the Union Territory being honoured with the 'Best Adventure Tourism Destination' award.
J&K Tourism concluded its vibrant three‑day participation at the fair, emerging as one of the major attractions for travel trade, tourism stakeholders and visitors at the prestigious event.
The recognition reaffirmed J&K's growing position as one of India's most diverse and exciting adventure tourism destinations.
During the event, J&K Tourism showcased the region not merely as a destination of breathtaking landscapes, snow‑capped mountains and pristine lakes, but also as a place where visitors can experience its culture, traditions, hospitality, cuisine and way of life.
The J&K Tourism delegation extended an open invitation to travellers from Gujarat and across India to move beyond conventional sightseeing and live the life of the Himalayas.
"Come to Jammu and Kashmir not only to see its scenic beauty but to experience it, live its culture, connect with its people and discover the adventure that lies in every corner of the Himalayas," was the message conveyed by J&K Tourism at the fair.
From trekking, rafting, skiing, mountaineering, and paragliding to homestays, village tourism, heritage experiences, and immersive cultural journeys, J&K offers a wide spectrum of experiences for the new‑age traveller, particularly the younger generation seeking authentic, experiential, and adventure‑led holidays.
The participation also highlighted the potential of homestays and community‑based tourism in creating sustainable livelihood opportunities for local communities while enabling tourists to experience the authentic warmth and culture of Jammu & Kashmir.
The TTF Ahmedabad platform provided J&K Tourism an opportunity to engage with the vibrant Gujarat travel market and strengthen partnerships with travel trade, tour operators and tourism stakeholders.
The event brought together tourism boards, travel companies, hospitality brands and other stakeholders from India and abroad, providing an important platform for destination promotion and business networking.
— IANS
Reader Comments
Wonderful achievement! It's heartening to see J&K being recognized for its adventure tourism potential. The focus on community-based tourism and village experiences is exactly what modern travellers are looking for. I just wish the flight connectivity from South India was better - it would make exploring these destinations more accessible for people like me!
Great to see this kind of recognition! I visited Kashmir last year as a tourist, and the warmth of the people and the sheer variety of activities - from rafting in the Lidder to paragliding in Gulmarg - was unforgettable. This award is well-deserved, and I hope it encourages even more sustainable tourism in the region.
Good news for tourism, no doubt. But I hope the authorities don't forget about the basics - proper waste management, safe transport, and accommodation that doesn't burn a hole in your pocket. Adventure tourism is great, but sustainable development should be the priority. Otherwise, this recognition will just remain on paper.
So proud of our beautiful J&K! 🌟 The emphasis on homestays and village tourism is the best part - it's about time we showed the world our true hospitality and culture, not just our mountains. The youth will really benefit from this focus on adventure-led tourism. Can't wait to plan my next trip there!
Nice to see the tourism board actively promoting the region beyond the usual tourist spots. The idea of "living the life of the Himalayas" is really appealing - it's a modern, experiential approach that will attract a lot of youngsters. Hopefully, this also helps in building bridges through tourism between different parts
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