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Jammu And Kashmir News Updated Mar 2, 2026

ISKCON Udhampur's Grand Shobha Yatra Paints Town in Devotion Ahead of Holi

The International Society for Krishna Consciousness in Udhampur organized a vibrant Shobha Yatra, transforming the city streets with devotional chants and music. The floral-adorned procession, starting from the ISKCON temple, attracted large crowds of participants and spectators who danced to traditional drums. The event served as a spiritual prelude to the Holi festival, spreading a message of communal joy and harmony. Across the country, markets buzzed with activity as people prepared for Holi, which will be celebrated on March 4 this year.

J-K: ISKCON Udhampur holds Shobha yatra ahead of Holi

Udhampur, March 2

In a burst of colour and devotion, the International Society for Krishna Consciousness Udhampur organised a grand Shobha Yatra to mark the lead-up to the Holi festival.

The procession carried out on Sunday, centred around the practice of Hari Naam Sankirtana, transformed the city streets into a spiritual celebration. Starting from the ISKCON temple, the air was filled with the rhythmic chanting of the Hare Krishna maha-mantra and traditional kirtans honouring Chaitanya Mahaprabhu.

As the floral-adorned procession wound through Udhampur's main markets, it drew large crowds of spectators and participants alike. Devotees of all ages joined the march, dancing enthusiastically to the beat of drums and traditional percussion.

The vibrant attire of the participants and the jubilant atmosphere served as a fitting prelude to the upcoming Festival of Colours, spreading a message of joy and communal harmony throughout the town.

On this occasion, Parthi Sarthi Dass of Iskcon Temple said, "In this procession, everyone is singing praises of God. There is no specific caste or religion involved. Everyone can participate in this procession and offer their love to God."

Meanwhile, People across the country flocked to nearby markets to purchase sweets and colours. The streets were dotted with make-shift shops selling gulal, colours, toys, and other decor. Not just enthusiastic countrymen but overseas tourists as well could be seen breaking into unbridled celebrations ahead of Holi.

Holi, a festival celebrated with as much fervour in the country as it is overseas, will be marked on March 4, Wednesday, this year.

The festival is preceded by a ritual of lighting bonfires called Holika Dahan, signifying the burning of the demon Holika.

Some of the country's oldest and most popular pilgrimage sites, such as Vrindavan, Mathura, and Barsana, draw revellers on this day, smearing themselves with the colours of Holi.

— ANI

Reader Comments

Rohit P

Heartwarming news from Udhampur. The sight of devotees from all ages dancing in the streets is what makes our festivals special. It's more than just colours; it's about shared joy and spirituality. Jai Shri Krishna!

Aman W

While the celebration is positive, I hope the local administration ensured proper traffic management and cleanliness. Sometimes these large processions create a lot of litter the next day. Celebration with responsibility is key.

Sarah B

As a tourist who experienced Holi in India last year, this article makes me nostalgic! The energy is unmatched. The inclusivity mentioned by the temple representative is what struck me most. Can't wait to visit again.

Vikram M

Good to see such vibrant celebrations in Jammu & Kashmir. It sends a strong message of peace and normalcy. Bhakti has no borders. The pictures must be amazing! 🎨

Karthik V

Hari Naam Sankirtana on the streets is a powerful experience. It's wonderful that ISKCON is keeping these traditions alive and accessible to all. This is the real spirit of Holi - burning away the negativity and filling life with colour and devotion.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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