New Delhi, April 1
The Indian Premier League 2026 season has recorded its biggest-ever opening weekend, with a combined reach of more than 515 million viewers across television and digital platforms for the first two high-scoring games of the ten-team tournament.
Tournament broadcaster JioStar said a combined watch-time of 32.6 billion minutes was reported for the first two games, which meant growth in this was 26 percent as compared to the last edition's opening two matches.
It further added that CTV reach grew by 30 percent and concurrency went up by 61 percent, while on linear television, the first two matches of the 2026 edition witnessed a TVR growth of 24 percent over the previous seasons.
"The start to the season has been extremely encouraging. The combination of high-quality cricket and enhanced viewing experiences is clearly resonating with fans across the country. The IPL has always been about pushing boundaries, and it is pleasing to see how the league continues to set new benchmarks in both sport and fan engagement.
"Our constant effort is to build on this momentum year after year and deliver a tournament that continues to raise the bar for cricket globally. The focus remains on innovation, competitiveness, and creating an experience that connects with fans at every level," said IPL Chairman Arun Singh Dhumal in a statement.
A key feature of this season has been differentiated viewing experiences, including a connected TV Hindi feed featuring former players such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag, and Irfan Pathan.
"The opening weekend numbers are a strong reflection of the deep and enduring connection that fans have with the IPL. What is particularly encouraging is not just the scale, but the quality of engagement we are witnessing across platforms. It reinforces our belief that the IPL continues to evolve with the expectations of a modern, diverse audience while staying true to the essence of the game.
"At the BCCI, our endeavour has always been to ensure that the IPL grows in scale, quality, and reach with every season. We remain committed to making the tournament bigger and better, both on the field and in the way fans experience the game," said BCCI Secretary Devajit Saikia.
The strong opening, driven by two high-scoring run chases, sets the tone for what the broadcasters say could be the biggest IPL season yet in terms of viewership. "TATA IPL 2026 has opened at record scale, with deeper engagement than ever before across all platforms. This reinforces both the unmatched scale of live cricket in India and JioStar's position as the definitive home of cricket.
"We are seeing strong growth in reach and engagement, along with clear value and outcomes for all our partners. Live cricket continues to be the most effective environment to drive real brand outcomes at scale.
"This scale and depth of engagement come from combining the strength of the large screen with the interactivity of digital, thus creating a truly immersive and personalised experience for fans. As the tournament progresses, we will continue to push the boundaries of consumer engagement and partner outcomes," said Ishan Chatterjee, CEO, Sports, JioStar.
- IANS
Reader Comments
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.