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InMobi Acquires MobileAction to Boost AI App Ad Business

Global technology company InMobi has acquired AI-powered app growth platform MobileAction to enhance its advertising business. The acquisition will help InMobi expand its reach across the iOS ecosystem through organic growth and AI-powered optimisation. MobileAction, founded in 2013, brings expertise in Apple Ads and App Store Optimisation with access to vast data sets. The platform will continue operating independently while its teams across the US, Europe, and Turkey join the InMobi Group.

Key Points: InMobi Buys MobileAction for AI App Advertising

  • InMobi acquires AI-powered app growth platform MobileAction
  • Deal aims to strengthen advertising business across iOS ecosystem
  • MobileAction has data on 90M creatives, 6M keywords, 5M apps
  • Platform will continue operating independently post-acquisition
2 min read

InMobi acquires MobileAction to strengthen AI-driven app advertising business

InMobi acquires AI-powered app growth platform MobileAction to strengthen advertising business, expand iOS reach with data-driven optimisation.

"Together, we're better positioned to help marketers and brands drive sustainable, intelligent growth in an agentic world. - Rohit Dosi"

Bengaluru, May 7

Global technology company InMobi on Thursday announced the acquisition of AI-powered app growth platform MobileAction, in a move aimed at strengthening its advertising business and expanding its reach across the iOS ecosystem.

The financial details of the transaction were not disclosed. According to the company, the acquisition will help InMobi Advertising improve its ability to help brands acquire new app users through "organic growth, and AI-powered optimisation."

Announcing the acquisition, InMobi said MobileAction is "a leading AI platform for iOS growth" that helps app developers and marketers "maximise visibility and reach new iOS app users."

Founded in 2013 and headquartered in San Francisco, MobileAction is known for its expertise in Apple Ads and App Store Optimisation. The company works with global brands and app publishers, including Google, Meta, DoorDash, Square, Zalando, Playtika and Priceline.

According to the official statement by the company, MobileAction has access to "data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers," enabling marketers to make "faster, smarter decisions in an increasingly competitive economy."

"As the advertising ecosystem shifts toward AI-led intelligence and platform-native expertise, marketers need partners who can deliver both scale and precision," said Rohit Dosi, Vice President & General Manager, InMobi.

"MobileAction's AI-powered platform and leadership in helping marketers drive growth for their apps make this a highly strategic addition to InMobi Advertising," he added.

Dosi further said, "Together, we're better positioned to help marketers and brands drive sustainable, intelligent growth in an agentic world."

Commenting on the acquisition, Aykut Karaalioglu, Founder and CEO of MobileAction, said joining InMobi marks "an exciting next chapter" for the company.

"I am confident our shared vision for the future of agentic AI-driven advertising -- spanning innovation, data-driven decision-making, and customer impact -- will allow us to accelerate our roadmap and deliver even greater value to marketers worldwide," Karaalioglu said.

Following the completion of the transaction, MobileAction will continue operating as a dedicated platform, while its teams across the United States, Europe and Turkey will join the InMobi Group. The company said it plans to further invest in MobileAction's product innovation and global expansion, particularly in the US, APAC and MENA markets.

- ANI

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Reader Comments

P
Priya S
Hope this doesn't lead to job losses in the US/Europe teams. The data access sounds impressive - 90 million creatives and 6 million keywords! But let's see if they can truly integrate both cultures smoothly. 🤔
V
Vikram M
As someone working in digital marketing, this is interesting. Apple Ads optimization is a growing need for brands. InMobi's move to acquire MobileAction shows they're thinking ahead. Wishing them success! 👍
R
Rohan X
Another Indian company expanding globally. But I wonder how this will affect small app developers in India who rely on organic growth. The AI-powered optimisation might price them out. Just a thought.
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Nikhil C
Exciting times! InMobi has been a desi success story. Hope this acquisition creates more jobs in India's tech sector and strengthens our position in adtech. The future is AI-driven for sure. 🚀
S
Siddharth J
Good move, but I wish Indian companies would focus more on domestic innovation instead of always looking at iOS/Apple ecosystem. Android dominates in India and other emerging markets. Just my opinion though.
K
Kavya N

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