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Why Taapsee Pannu's 'Assi' Flopped: Experts Blame Marketing, Title

Industry experts Girish Wankhede and Manoj Desai have analyzed the poor box office performance of the film 'Assi'. They cite a lack of audience understanding, mixed reviews, and insufficient marketing as key reasons. The confusing title 'Assi' also reportedly deterred potential viewers. Despite a promising cast, the film failed to show growth after a modest opening weekend.

Key Points: Why 'Assi' Failed at Box Office: Expert Analysis

  • Weak audience connection
  • Mixed critical reviews
  • Confusing film title
  • Insufficient star pull for solo leads
3 min read

Industry experts reveal why Taapsee Pannu starrer 'Assi' performed poorly at box office

Trade experts reveal why Taapsee Pannu's film 'Assi' underperformed, citing weak marketing, confusing title, and mixed reviews.

"Taapsee Pannu is the main lead... but she is not capable of pulling a film entirely on her shoulders. - Girish Wankhede"

Mumbai, Feb 25

Trade analyst Girish Wankhede and film distributor Manoj Desai have shared their views on the box office performance of Taapsee Pannu-starrer 'Assi', stating that the film failed to connect with audiences despite its concept.

Speaking about the film's underwhelming numbers, Girish Wankhede, in an exclusive conversation with IANS, said, "It's a simple reason. When a film doesn't do well, it means the audience didn't like it. They didn't understand what kind of film it was. If the marketing had been stronger, more people might have come to the cinemas, but the audience wasn't fully aware."

He further pointed to mixed critical reception and limited star pull as contributing factors. "Apart from that, the reviews were very mixed. Some people praised the film, some didn't. Taapsee Pannu is the main lead actress of the film, but she is not capable of pulling a film entirely on her shoulders. There are many such reasons why the film didn't perform well."

Explaining the box office trend, he added, "When a film doesn't do well, it simply means it is unsuccessful from the audience's point of view. If they had liked it, the word of mouth would have been strong. If the word of mouth had been strong, the collections would have grown. If you look at the first day's business, it opened at around Rs 1 crore. On the second day, it was about Rs 1.6 crore. On the third day, it remained around Rs 1.6 crore. When a film doesn't show growth, it indicates that it hasn't connected with the audience."

Film distributor Manoj Desai also shared his views on the dismal performance of the film, Talking exclusively to IANS he lauded Taapsee Pannu, and said, "Well, the girl is very promising. I believe in her. I am a big fan of hers."

He added, "And yes, one of the main things was the title - 'Assi'. People were asking us, even our managing staff was asking, what does 'Assi' mean? I myself would like to know what it stands for."

He concluded, "Audience comes and goes, and anyhow, the film did not work well, but it was not a complete disaster either."

Talking about 'Assi', the movie alongside Taapsee Pannu in lead, also features Kani Kusruti, Revathy, Manoj Pahwa, Kumud Mishra, and Mohammed Zeeshan Ayyub, with special appearances by Naseeruddin Shah, Supriya Pathak, and Seema Pahwa, further elevating the film's thrilling depth.

The film released in theatres worldwide on February 20.

- IANS

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Reader Comments

S
Shreya B
I saw the film. It was actually quite thoughtful and Taapsee acted well. But it's true, it felt like a festival film, not a Friday mass entertainer. Sometimes good films don't find their audience in theatres. Hope it does better on OTT! 🤞
M
Michael C
Respectfully, I think the analysis about Taapsee not being able to pull a film is a bit harsh. She's a fantastic actor. The issue seems more about genre and reach. Not every film needs a Khans or a Kumar to succeed, but it needs clear communication to its target audience.
P
Priyanka N
The cast is stellar! Revathy, Manoj Pahwa, Naseeruddin Shah... such talent. But if even the theatre staff didn't understand the title, how will the aunty-uncle crowd? It sounds like an inside joke. For box office, you need mass appeal, yaar.
A
Aman W
True. Word of mouth is everything. My friends who saw it said it was "okay," not "amazing must watch." That flat line at 1.6 crore says it all. No buzz. After a long week, people want paisa vasool entertainment, not puzzles.
K
Kavitha C
It's sad. We complain about no good content, and when a film with a good cast and concept comes, it flops. Maybe the release timing was bad? Too many big films recently. Audience pocket is also not unlimited. 💸

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