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UK-India Creative Partnership: Co-Creating Global Models for Growth

British High Commissioner to India Lindy Cameron emphasized that collaborating with India in the creative sector is a key priority for the UK, citing India's scale and creative energy as globally influential. She stated the creative economy is a powerful driver of inclusive and sustainable growth for both nations, sitting at the intersection of culture, technology, skills, and enterprise. Cameron noted that the recent UK-India trade agreement and cultural cooperation pact mark a new, ambitious era in bilateral relations. She concluded that these frameworks aim to unlock the full economic and social potential of the creative industries as spaces for experimentation and new growth models.

Key Points: UK-India Creative Economy: A Priority for Global Influence

  • Creative economy vital to UK-India ties
  • Intersection of culture, tech, and enterprise
  • Aims for inclusive, sustainable growth
  • New trade agreement strengthens partnership
2 min read

India's creative energy has huge global influence; working with India a priority: British High Commissioner

British High Commissioner Lindy Cameron highlights the UK-India creative partnership as a driver of inclusive growth and global influence.

"For the UK, working with India in the creative space is both a privilege and a priority. - Lindy Cameron"

New Delhi, January 29

Underscoring that India's scale, diversity and creative energy have a huge global influence, British High Commissioner to India Lindy Cameron on Thursday said it is both a privilege and a priority for the UK to work with India in the creative space and co-create models that resonate globally.

Speaking at an event organised by the British Council, Cameron said the creative economy plays a vital role in the UK-India relationship and is increasingly recognised as a powerful driver of inclusive and sustainable growth for both countries.

The two-day event, Creative Convergence: Growth Reimagined, will explore the next phase of India's creative sector.

"For the UK, working with India in the creative space is both a privilege and a priority. India's scale, diversity and creative energy have a huge global influence. The UK complements this with policy, innovation, research, creative entrepreneurship and international networks. So together, I believe we can co-create models that resonate not only in our two really significant countries, but also across the wider global creative economy," Cameron said.

She added that the creative economy sits at the intersection of culture, technology, skills and enterprise, and is increasingly seen as a powerful engine of inclusive and sustainable growth.

"Creative economy, of course, plays a really vital role in the UK-India relationship. It sits at the intersection of culture, technology, skills and enterprise, and is increasingly recognised as a really powerful driver of inclusive and sustainable growth for both countries," she said.

Referring to developments in 2025, including the conclusion of a trade agreement, Cameron said the past year marked a new era in UK-India relations, defined by ambition and partnership.

She noted that the programme of cultural cooperation signed last year had laid a strong foundation for collaboration across arts and cultural sectors, strengthening people-to-people connections.

Cameron said the UK-India trade agreement underscores the growing recognition that creative industries are not just cultural assets but also drivers of productivity, innovation and high-quality jobs.

"So together, these frameworks signal a shared ambition to unlock the full economic and social potential of creativity. Today, the creative economy is not just a space for expression or entertainment; it is a space for experimentation, problem-solving and imagining new models of growth and sustainable livelihoods," she added.

- ANI

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Reader Comments

S
Sarah B
As someone working in the design industry, I see immense potential here. Combining Indian storytelling with British innovation and market access could create content that truly dominates globally. Hope this leads to more co-productions and easier visas for creative professionals.
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Priya S
While the sentiment is good, I hope this partnership is truly equal. Sometimes these collaborations feel one-sided, with the UK getting access to our talent and stories while we get limited benefits. The focus must be on co-creation, not just extraction. Let's build models that benefit artisans and small creators in tier-2 cities too.
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Rohit P
Absolutely! From indie music to OTT series, the world is consuming Indian content like never before. A structured partnership can help scale our creative industries, create jobs, and preserve our cultural heritage while making it commercially viable. Big thumbs up!
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Michael C
The mention of the trade agreement is key. If it eases regulations and tariffs for creative services and digital products, it will be a huge boost. This isn't just about culture; it's a serious economic opportunity. India's tech talent combined with creative energy is an unstoppable force.
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Kavya N
Hope this leads to more platforms for our traditional arts—like handloom, classical dance, and folk music—on a global stage. The UK has great museums and festivals. A partnership should help our grassroots artists reach those audiences directly, not just through intermediaries.

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