Indian Supercross Racing League ropes in new franchise for season three
Pune, July 14
The Indian Supercross Racing League on Monday announced the addition of Pune-based Punit Balan Group as a new franchise owner for Season 3, with the group launching its team, PBG Racing.
The development marks Punit Balan Group's entry into Indian motorsports, further expanding its sports portfolio that already includes investments across cricket, chess, tennis, handball, table tennis, kho kho, badminton and arm wrestling, according to a release.
Welcoming the new franchise, ISRL Co-Founder and Director Eeshan Lokhande said Punit Balan Group's commitment to Indian sport and athlete development reflects its long-term vision for building world-class sporting ecosystems.
He said the group's entry into the league is a strong validation of ISRL's growth and potential as it continues to establish Supercross as a mainstream sporting and entertainment property in India.
Punit Balan, Chairman and Managing Director of Punit Balan Group, said the Indian Supercross Racing League represents an exciting new chapter for racing in India.
"We are delighted to join ISRL for Season 3 and look forward to building a franchise that reflects passion, performance and the spirit of Indian racing while supporting the long-term growth of motorsport in the country," he said.
According to the league, the addition of PBG Racing is expected to strengthen ISRL's presence in Maharashtra and further boost fan engagement for Supercross racing.
— ANI
Reader Comments
Namma Pune getting more sports action! Punit Balan Group is doing good work across multiple sports. Supercross is exciting but still niche - hoping they do grassroots programs to find local talent. Maharashtra has great potential riders.
Nice to see corporate groups taking interest, but I hope they focus more on developing proper racing infrastructure in India rather than just buying franchises. Our roads are anyway bad enough - at least let racing happen on proper tracks! 😅
This is fantastic! With groups like Punit Balan investing in motorsports, we might finally see Indian riders on international stages. The franchise model works well for cricket - hope it does the same here. More power to ISRL! 🏆
Good development but honestly, with so many sports franchises popping up (kabaddi, kho kho, now supercross), I worry about saturation. ISRL needs to ensure quality over quantity. Also, safety standards for riders should be paramount.
Punit Balan Group expanding their sports empire! From chess to supercross - that's some range. Hope they bring the same professionalism they showed in other sports. Supercross needs proper marketing to attract young audiences in India.
Finally some good news
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