Indian Advertising Industry honours Prasoon Joshi at Goafest 2026 for his new role as Prasar Bharati Chairman
Mumbai, May 22
India's advertising, media and communications fraternity came together at Goafest 2026 to felicitate Prasoon Joshi on his appointment as Chairman of Prasar Bharati, India's public service broadcaster, on the inauguration day of the festival.
According to the press note, the honour recognised Prasoon Joshi's extraordinary contribution to Indian advertising and media, as well as the trust placed in him to help strengthen the voice, relevance and future-facing vision of India by appointing him as the Chairman of Prasar Bharati.
Over the years, Prasoon Joshi has brought rare depth to Indian communication, blending creativity with cultural insight and popular storytelling with a deep understanding of India's many voices.
Speaking on the occasion, Padma Shri Prasoon Joshi expressed his gratitude for the honour recieved at Goafest 2026.
"Recognition from one's own fraternity is always special. I accept it with gratitude and a deep sense of responsibility. The advertising industry has shaped and continues to sharpen my understanding of people, culture and storytelling. Prasar Bharati now offers the privilege of applying that understanding in the service of the nation and a larger public purpose," said Prasoon Joshi as quoted in a press note.
At the event, the Industry leaders acknowledged Joshi's unique ability to bridge creativity, culture, governance and public communication. His body of work across advertising, cinema, literature and public causes has made him one of the most influential voices in contemporary Indian communication.
Joshi has also served as Chairperson of the Central Board of Film Certification and is the author of several books.
Goafest is jointly organised by the Advertising Agencies Association of India and The Advertising Club. The festival is set to conclude today.
— ANI
Reader Comments
Finally, someone with actual creative experience leading a public broadcaster. Hope he brings fresh ideas to Prasar Bharati and makes it relevant for today's youth. The old Doordarshan needs a revival.
While I respect Joshi's ad work, I hope Prasar Bharati under him remains non-partisan and truly serves the public interest. Creativity is great, but independence is crucial for a public broadcaster. Let's see how it goes. 🤔
As an Indian living abroad, I've always admired Prasoon Joshi's ability to capture the essence of India. His appointment gives me hope that our public broadcaster can better showcase our rich culture and diversity to the world. All the best! 🙏
Prasoon Joshi is a true artist – his ad campaigns like 'Mile Sur Mera Tumhara' are etched in our collective memory. But leading Prasar Bharati is a different ball game. Hope he uses his storytelling to build bridges, not just brands. Good luck, sir.
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.