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Imtiaz Ali's 'Heer Ranjha' Aims to Redefine Timeless Love for Gen Z

Filmmaker Imtiaz Ali has announced 'Heer Ranjha,' a new film produced in collaboration with Ektaa Kapoor. The project is described as a spiritual successor to their earlier cult hit, 'Laila Majnu,' aiming to resonate with a contemporary audience while honoring timeless romantic themes. The film will be directed by Sajid Ali and promises a poetic, emotionally immersive experience. Production is set to begin soon, with the team hoping to connect with audiences across the Indian diaspora and beyond.

Key Points: Imtiaz Ali, Ektaa Kapoor Reunite for 'Heer Ranjha' Film

  • Sequel to cult hit 'Laila Majnu'
  • Modern take on classic romance
  • Directed by Sajid Ali
  • Aims for global emotional connection
2 min read

Imtiaz Ali says 'Heer Ranjha' speaks the language of Gen Z while staying culturally rooted

Imtiaz Ali and Ektaa Kapoor announce 'Heer Ranjha,' a modern take on a classic love story that builds on the 'Laila Majnu' franchise.

Imtiaz Ali says 'Heer Ranjha' speaks the language of Gen Z while staying culturally rooted
"speaks the love language of this generation while staying rooted in something eternal - Imtiaz Ali"

Mumbai, Feb 14

Filmmaker Imtiaz Ali, who is set to join forces with the queen of television, Ektaa Kapoor for the upcoming film 'Heer Ranjha', has said that the film speaks the love language of this generation while staying rooted in something eternal.

Imtiaz Ali and Ektaa Kapoor are reuniting after the cult success of 'Laila Majnu'. 'Heer Ranjha' marks the second chapter of the 'Laila Majnu' franchise, carrying forward its love legend and deep-rooted connection with audiences.

Talking about the film, Imtiaz Ali shared, "'Heer Ranjha' has its own world and rhythm, it speaks the love language of this generation while staying rooted in something eternal. Collaborating with Ektaa again feels like a natural continuation of a shared emotional language".,

The film is rooted in classic romance yet shaped for today's time. It reimagines love for a new generation, promising a poetic and emotionally immersive cinematic experience. Filming for Heer Ranjha will commence soon, with the film set to be directed by Sajid Ali.

Speaking about the film, Ektaa Kapoor said, "Imtiaz and Sajid have the rare ability to capture love with honesty and depth. While 'Laila Majnu' found its audience over time, and became a cult classic! Heer Ranjha is a love story that aims to transcend time and emotions. We hope to touch audiences across the Indian diaspora and beyond, with our story telling".

'Laila Majnu', which didn't find its audience in the theatres initially, emerged as a cult hit during its re-release.

Presented by Imtiaz Ali, directed by Sajid Ali and produced by Shobha Kapoor, Ekta Kapoor and Preety Ali (Pi Films Pvt Ltd), 'Heer Ranjha' builds on an iconic romantic franchise, making this Valentine's Day announcement a special moment for fans of timeless love stories.

- IANS

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Reader Comments

R
Rohit P
Honestly, I'm a bit skeptical. "Speaking the language of Gen Z" often just means adding slang and pop music to a classic. I hope they don't lose the soul of Heer-Ranjha's story in trying to be modern. Laila Majnu was good because it felt authentic.
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Sarah B
As someone who loved Laila Majnu on OTT, this is great news! The pairing of Imtiaz's vision and Ektaa's production is solid. Hope they cast fresh faces again.
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Vikram M
Our folklore and love legends are our biggest treasure. It's high time our filmmakers explored them more. All the best to the team! Jai hind.
K
Kavya N
Sajid Ali directing is the real news here! His work is so nuanced. If they can capture the raw emotion of Laila Majnu while making it accessible, this could be another classic. Fingers crossed!
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Michael C
Interesting to see the focus on the Indian diaspora. As an NRI, I appreciate when films try to bridge that cultural gap. Laila Majnu had a unique feel. Looking forward to this.

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