IFFCO Launches National Nano-Fertiliser Drive for Sustainable Farming Boost

IFFCO has launched a nationwide mega campaign to promote the adoption of nano fertilisers among Indian farmers. The campaign, inspired by national leaders and missions, aims to drive awareness at the grassroots level through cooperatives and field demonstrations. It focuses on products like Nano Urea, DAP, and NPK to reduce dependency on conventional fertilisers, cut costs, and improve soil health. The initiative supports the vision of a self-reliant India with higher farm productivity and a healthier environment.

Key Points: IFFCO Launches Nano-Fertiliser Awareness Campaign Nationwide

  • Promotes nano fertilisers like Nano Urea & DAP
  • Aims to train farmers in proper usage
  • Seeks to reduce dependence on conventional fertilisers
  • Ensures last-mile reach via cooperative networks
3 min read

IFFCO launches nationwide nano-fertiliser awareness campaign to boost sustainable farming

IFFCO launches a mega campaign to promote nano fertilisers, aiming to reduce conventional fertiliser use and boost sustainable, self-reliant Indian agriculture.

"Nano fertilisers are not just products but tools to protect soil, improve the environment, and increase farmers' income. - Dileep Sanghani"

New Delhi, April 10

IFFCO, India's largest fertiliser cooperative, on Friday officially launched the Nano Fertiliser Awareness Mega Campaign.

Addressing a press conference, Chairman Dileep Sanghani said that "this is a comprehensive national campaign aimed at promoting the use of nano fertilisers among Indian farmers."

The campaign has been initiated with the inspiration of Prime Minister Narendra Modi and Union Home and Cooperation Minister Amit Shah, in alignment with national missions such as "Atmanirbhar Bharat" and "Sahkar Se Samriddhi", an official statement read.

The inclusion of Nano NPK Liquid (8-8-10) and Nano NPK Granular (20-10-10) in the Fertiliser Control Order (FCO) is a significant milestone in India's agricultural innovation journey.

IFFCO's innovation hub at IFFCO-Nanoventions in Coimbatore and the upcoming nano fertiliser plant in Brazil, expected to be operational by June 2026, highlight India's growing global strength in nanotechnology in agriculture.

Sanghani stated that India is at a historic point where tradition and technology are coming together to reshape agriculture. The campaign reflects the vision of "Sahkar Se Samriddhi" and supports the goal of self-reliant agriculture.

He described the nano-fertiliser revolution as a "transformative moment for Indian agriculture".

The campaign has four key objectives, which are promotion of Nano Urea Plus, Nano DAP, Nano NPK, Nano Zinc, and Nano Copper, training farmers in proper usage through foliar spray, reducing dependence on conventional fertilisers, and ensuring last-mile reach through cooperative networks, the statement read.

He emphasised that awareness must be driven at the grassroots level through PACS and field demonstrations so that farmers can see results and build trust.

In his concluding remarks, Sanghani called for making the campaign a mass movement.

He said, "Nano fertilisers are not just products but tools to protect soil, improve the environment, and increase farmers' income."

He urged everyone to adopt the vision of lower costs, higher productivity, and a healthier environment, stating that nano fertilisers in every field represent the future of a self-reliant India.

Further, as per the statement, IFFCO has recorded sales of over 21.8 million bottles of Nano Urea Plus Liquid and 6.426 million bottles of Nano DAP Liquid. Nano Zinc and Nano Copper have also achieved strong first-year sales of 5.7 million and 0.2 million bottles, respectively.

Notably, 20.826 million bottles of Nano Urea Plus are equivalent to 0.937 million metric tonnes of conventional urea, while 5.789 million bottles of Nano DAP are equivalent to 0.289 million metric tonnes of DAP, resulting in major savings in logistics, energy, and import costs.

IFFCO's nano product range includes Nano Urea Plus, Nano DAP, Nano NPK (Liquid and Granular), Nano Zinc, Nano Copper, and the bio-stimulant "DharaAmrut," which is enriched with amino acids, alginic acid, humic acid, essential minerals, and banana extract and is gaining popularity among farmers.

For FY 2025-26, IFFCO's profit before tax is expected to exceed Rs 4,200 crore. Through continued innovation in nanotechnology, drone technology, AI, and data analytics, IFFCO is playing a key role in transforming India's agriculture sector.

The event was held at IFFCO Sadan, New Delhi, in the presence of Managing Director K J Patel, board members, officials, and employees.

- ANI

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Reader Comments

S
Sarah B
The numbers are impressive – saving nearly a million tonnes of conventional urea imports is huge for our economy. Hope the training through PACS is effective. Farmers need clear, simple demos to trust new tech.
R
Rohit P
A step towards Atmanirbhar Bharat indeed! But I have a respectful criticism. The article talks a lot about sales and vision, but what about independent, long-term studies on crop yield and soil impact? Trust is built on transparent data, not just campaigns.
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Priya S
The logistics and energy savings are a game-changer for our climate goals. Less bulk to transport means lower emissions. Hope the cooperative network ensures small farmers in remote areas get equal access. Jai Kisan!
M
Michael C
Interesting to see India's innovation hub in Coimbatore and a plant in Brazil. Shows global ambition in agri-tech. Combining nano tech with AI and drones could make Indian farming a world leader.
K
Kavya N
My father is a farmer in Karnataka. The shift from traditional methods is slow. Campaigns are good, but we need more success stories from real farmers in local languages on TV and WhatsApp. Seeing is believing for our annadatas.

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