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IEPFA & Prasar Bharati Join Forces to Boost Investor Awareness Nationwide

The Investor Education and Protection Fund Authority (IEPFA) has signed a Memorandum of Understanding with Prasar Bharati to enhance nationwide investor awareness. The collaboration will use Doordarshan to broadcast scroll messages on investor protection and unclaimed dividends. The initiative aims to reach remote and underserved regions with critical financial information. It underscores IEPFA's commitment to promoting financial inclusion and safe investing practices.

Key Points: IEPFA-Prasar Bharati MoU to Boost Investor Awareness

  • MoU signed between IEPFA and Prasar Bharati
  • Scroll messages on Doordarshan channels
  • Focus on investor protection and unclaimed dividends
  • Aims to reach remote and underserved regions
2 min read

IEPFA Signs MoU with Prasar Bharati to amplify investor awareness initiatives

IEPFA signs MoU with Prasar Bharati to broadcast investor awareness messages on Doordarshan, promoting financial literacy and safe investing nationwide.

"leveraging trusted public broadcasting platforms such as Doordarshan would enable critical information related to investor protection, unclaimed dividends and shares, and safe investing practices to reach a wider audience - Anita Shah Akella"

New Delhi, May 13

The Investor Education and Protection Fund Authority, under the Ministry of Corporate Affairs, has entered into a Memorandum of Understanding with Public Service broadcaster Prasar Bharati to strengthen nationwide investor awareness initiatives through the dissemination of informative scroll messages on Doordarshan across National and Regional channels.

According to a press release issued by the Ministry of Corporate Affairs, the MoU signing event was presided over by Anita Shah Akella, CEO IEPFA and Joint Secretary, Ministry of Corporate Affairs, who underscored the importance of collaborative public outreach initiatives in strengthening investor awareness and promoting financial literacy among citizens across the country.

She highlighted that leveraging trusted public broadcasting platforms such as Doordarshan would enable critical information related to investor protection, unclaimed dividends and shares, and safe investing practices to reach a wider audience, including individuals in remote and underserved regions.

The MoU was formally signed by Aditya Sinha, General Manager, IEPFA and Sanjay Prasad, Deputy Director General, Prasar Bharati (Sales), marking a significant step towards enhancing nationwide investor awareness through strategic collaboration.

This strategic collaboration aims to leverage Prasar Bharati's extensive reach to deliver key messages related to investor awareness, the process of reclaiming unclaimed dividends and shares transferred to the Investor Education and Protection Fund Authority (IEPFA). The scroll messages will be broadcast on Doordarshan channels, ensuring wide accessibility, including in remote and underserved regions.

Through this initiative, IEPFA seeks to empower investors with timely and accurate information, encouraging them to utilise facilities such as the Search Facility and file claims through Form IEPF-5. The campaign will also focus on spreading awareness about fraud prevention and the importance of safe investing practices.

The MoU underscores IEPFA's continued commitment to building an informed investor community and promoting financial inclusion through collaborative efforts with key public institutions.

- ANI

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Reader Comments

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Priya S
It's nice to see the government using traditional media like Doordarshan for financial literacy. Many elderly people in my family still trust Doordarshan more than YouTube or apps. This is a smart way to reach them.
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Michael C
I've been working in finance for years. The challenge with these awareness campaigns is they often lack depth. A simple scroll message is good for reminding people, but it doesn't teach them how to avoid scams or verify claims. Hope they also do more detailed programs.
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Kavya N
Main toh abhi apne papa ko bolti hoon ki Doordarshan dekhna chahiye, woh sabse reliable source hai! 😄 Lekin seriously, unclaimed dividends ka issue bahut common hai in smaller towns. Bahut logon ko pata bhi nahi hai ki unke paas paisa pending hai. Ye awareness bahut zaroori hai.
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Sarah B
Honestly, good move by the Ministry. I just wish they would also simplify the IEPF-5 claim process. It's still quite cumbersome for a common person. But at least this will make more people aware of the existence of the fund.
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Vikram M
Doordarshan still has a huge rural reach, I see this as a very practical step. Plus, the cost of disseminating info via DD is much lower than private channels. Good use of public broadcast for public good. 👌

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