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Genesis Hits 1.5M Global Sales in a Decade, Outpacing Lexus' Early Growth

Hyundai's luxury brand Genesis has achieved a cumulative 1.5 million units in global sales exactly ten years after its 2015 launch. The brand's growth trajectory in its first decade has been faster than that of Toyota's Lexus during its comparable early period. While sales saw a slight 5% decrease through November 2025, the proportion of overseas sales increased, indicating growing international brand awareness. The G80 sedan remains the lineup's cornerstone, becoming the first Genesis model to surpass half a million units sold.

Key Points: Genesis Surpasses 1.5 Million Global Sales Milestone

  • Surpassed 1.5M sales in first decade
  • Growth faster than Lexus's early years
  • G80 model tops 500,000 units sold
  • Overseas sales proportion increasing
  • Slight sales dip in 2025 countered by global brand growth
2 min read

Hyundai's Genesis surpasses 1.5 million global sales milestone first time in a decade since launch

Hyundai's luxury brand Genesis reaches 1.5 million cumulative global sales in its first decade, showing faster growth than Lexus did early on.

"Annual global sales have continued to rise steadily - Maeil Business News Korea report"

Seoul, January 5

Hyundai Motor Co.'s luxury brand, Genesis, has surpassed 1.5 million units in cumulative global sales, reaching the milestone exactly 10 years after its initial market entry. This growth trajectory indicates a faster expansion rate than that of Toyota Motor Corp.'s luxury brand, Lexus, during its respective early years.

As per a report by Pulse, the English service of Maeil Business News Korea, the brand's cumulative global sales totaled 1,510,368 vehicles as of November 2025. The brand was first introduced on November 4, 2015, alongside the release of the G90 sedan.

"In its launch year of 2015, Genesis sold 530 vehicles in just two months. The following year, 2016, it made a strong impact by selling 64,000 units globally. Annual global sales have continued to rise steadily, increasing from 201,415 units in 2021 to 215,128 units in 2022, 225,189 units in 2023, and 229,532 units in 2024," the report said.

Through November of last year, sales reached 200,878 units, which represented a 5 per cent decrease compared with the same period a year earlier.

Despite the slight decline in total volume for the recent period, the brand noted that the proportion of overseas sales rose from 43 per cent to 46 per cent during that time. Genesis stated that this shift indicated that brand awareness continues to improve steadily in international markets.

The G80 remains the primary driver of the brand's volume over the past decade. It became the first model under the nameplate to surpass 500,000 units in cumulative sales, with 501,517 units sold through November 2025. The performance of the G80 solidified its position as the best-selling model in the luxury brand's lineup as it entered its second decade of operations.

- ANI

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Reader Comments

P
Priya S
Good to see a non-German luxury brand making waves. The G80 looks premium and offers great value. However, the service network and resale value in India are still big question marks compared to Mercedes or BMW. Hope they work on that.
R
Rohit P
Faster growth than Lexus in its early years is no small feat! Korean engineering and design have come a long way. My cousin in the US has one and swears by it. Wish they'd bring the full electric lineup to India sooner.
S
Sarah B
The increase in overseas sales share is the key takeaway. It means the brand is gaining genuine global acceptance, not just relying on its home market. That's a solid foundation for the next decade.
V
Vikram M
As an Indian car enthusiast, I love seeing more options in the luxury space. Genesis offers something fresh. But the 5% sales dip mentioned is a bit concerning. The global economy might be hitting all carmakers.
K
Karthik V
Half a million sales for the G80 alone! That's the workhorse of the brand. It proves that a well-executed executive sedan still has a huge market worldwide. Wonder if they'll introduce a more affordable model to expand further.

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