Holi Sales Set to Soar 25% to Rs 80,000 Crore, Fueled by Local Products

He noted that due to the appeal of Prime Minister Narendra Modi to promote "Vocal for Local", India-made products are dominating the markets this Holi.

Herbal gulal, natural colours, pichkaris, balloons, pooja materials, sandalwood, apparel and various festive items manufactured in India are witnessing strong demand, whereas Chinese goods have significantly declined in the market since 2021.

"Along with Holi-specific items, markets are witnessing high demand for sweets, dry fruits, gift items, flowers, fruits, clothing, furnishing fabrics, groceries, FMCG products and consumer durables. White T-shirts, kurta-pyjamas and salwar suits for playing Holi, along with "Happy Holi" printed T-shirts, are also seeing brisk sales."

According to CAIT estimates, festive trade in Delhi alone is expected to cross Rs 15,000 crore. Markets across the city are capturing heavy footfall as shops display colourful gulal, innovative pichkaris, gujiya garlands and festive gift packs.

"Sweet shops are also experiencing a major surge in demand, particularly for traditional Holi delicacies like gujiya," CAIT said.

Khandelwal said that Holi celebrations are being organised on a large scale across the country.

In Delhi alone, more than 3,000 Holi Milan programmes are being organised by trade bodies, social, cultural and religious organisations.

Banquet halls, farmhouses, hotels, restaurants and public parks are almost fully booked for Holi celebrations.

He also told that in Delhi, 'Holika Dahan' will be observed on March 3 and the festival of colours will be celebrated on March 4.

Consumers are increasingly preferring herbal and natural colours, while children are particularly attracted to pichkaris featuring characters like 'Spiderman' and 'Chhota Bheem'.

Khandelwal emphasised that festivals in India significantly boost economic activity and generate large-scale business opportunities.

"This Holi is expected to bring substantial benefits to traders, retailers, small businesses, cottage industries and the MSME sector across the country while strengthening the spirit of swadeshi trade."

- IANS