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Gujarat's Sakhi Craft Bazaar at Rann Utsav Records Over ₹5 Crore Sales

The Sakhi Craft Bazaar at the Rann Utsav in Kutch has recorded sales exceeding ₹5 crore, highlighting its success as a major tourist attraction. Featuring 100 stalls run by women from 330 self-help groups, the bazaar showcases handicrafts, handlooms, jewelry, and packaged foods. It has welcomed over 4.5 lakh visitors, offering a vibrant experience with live music and a cafeteria. The initiative is organized by the Gujarat Livelihood Promotion Company to market products from Sakhi Mandals through various fairs and festivals.

Key Points: Sakhi Craft Bazaar at Rann Utsav Sells Over ₹5 Crore

  • Over ₹5 crore sales recorded
  • 100 stalls by women's self-help groups
  • 4.5 lakh visitors attracted
  • Part of Gujarat's women empowerment initiatives
2 min read

Gujarat: Over ₹5 crore worth of sales recorded at Sakhi Craft Bazaar at Rann Utsav

Gujarat's women-led Sakhi Craft Bazaar at Rann Utsav records over ₹5 crore in sales, featuring 330 self-help groups and 4.5 lakh visitors.

"The Sakhi Craft Bazaar has emerged as one of the key attractions of the Rann Utsav - Official Release"

Gandhinagar, January 22

The Gujarat government has promoted various initiatives to strengthen the economic independence of women across the state.

According to an official release, as part of these efforts, the Sakhi Craft Bazaar has been organised at the Rann Utsav in Kutch from December 4, 2025, to January 15, 2026. Set up inside a large dome, the bazaar features 100 stalls showcasing products crafted by women from Self-Help Groups.

Drawing strong interest from visitors, the Sakhi Craft Bazaar has emerged as one of the key attractions of the Rann Utsav, recording sales of over Rs 5 crore so far.

The craft market features stalls allocated to 330 women's self-help groups in different phases, with participants from Gujarat as well as other states across India. Visiting the market has become a memorable experience for tourists. Alongside the stalls, live music performances and a cafeteria add to the vibrant atmosphere, as stated in the release.

The market offers a wide variety of products, including handicrafts, handlooms, pottery, jewellery, home decor, and packaged foods. It offers a distinctive blend of traditional craftsmanship and contemporary designs. So far, the Sakhi Craft Market has welcomed over 4.5 lakh visitors.

Under the Rural Development Department of the Government of Gujarat, Gujarat Livelihood Promotion Company Limited organises two national-level fairs and 10-12 regional-level fairs each year to promote the marketing efforts of Sakhi Mandal members.

This year, the initiative has grown further to include shopping festivals, Sakhi markets in major malls, flea markets, Swadeshi Mela, and special arrangements for the sale and branding of Sakhi Mandal products during tourism programs.

- ANI

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Reader Comments

R
Rajesh Q
Visited the Rann Utsav last month and the Sakhi Bazaar was the highlight! The quality of the handloom products was exceptional. Bought a beautiful Kutchi shawl. It feels good to know my purchase directly supports a woman artisan's livelihood.
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Aman W
While the sales figure is impressive, I hope the revenue is actually reaching the women in the SHGs transparently. Sometimes in such schemes, middlemen take a large cut. The government must ensure the benefits are direct.
S
Sarah B
As a tourist from Canada, I was amazed by the craftsmanship. The blend of traditional and contemporary designs is perfect for the global market. More international marketing could really boost this initiative.
K
Karthik V
Gujarat's model for women's economic empowerment through tourism is commendable. Other states should definitely take note. Integrating live music and a cafeteria creates a complete experience, not just a shopping trip.
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Nisha Z
Over 4.5 lakh visitors! That's incredible reach. My cousin participated from her SHG in Saurashtra. She said the exposure and confidence she gained was as valuable as the income. More power to our sisters! 💪

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