Gujarat CM Bhupendra Patel purchases handloom products on National Handloom Day, backs 'Vocal for Local'
Gandhinagar, August 7
Gujarat Chief Minister Bhupendra Patel on Friday marked National Handloom Day by purchasing handloom products from Garvi Gurjari in Gandhinagar, reaffirming the state's commitment to Prime Minister Narendra Modi's vision of an Atmanirbhar Bharat and the "Vocal for Local" campaign aimed at supporting India's traditional artisans.
The Chief Minister's visit came in response to Prime Minister Modi's appeal on the occasion of National Handloom Day, urging citizens to buy handloom products, strengthen the livelihoods of rural artisans and preserve India's rich handloom heritage.
During his visit to Garvi Gurjari, a state government enterprise under the Gujarat State Handloom and Handicrafts Development Corporation, Patel purchased a range of handloom products manufactured by local artisans. He also interacted with employees of the outlet and sought information about the different handloom products available for consumers.
The Chief Minister said that promoting locally made products is an important step towards strengthening the rural economy while preserving India's traditional crafts and weaving heritage.
Prime Minister Modi's "Vocal for Local" initiative seeks to encourage the use and promotion of indigenous products while helping artisans and craftspeople access wider domestic and international markets. The initiative is aimed at generating employment opportunities, improving incomes for rural communities and showcasing India's rich cultural heritage across the world.
National Handloom Day is observed every year on August 7 to recognise the contribution of India's handloom sector to the country's economy and cultural identity. The day also honours the hard work of millions of weavers and artisans who preserve traditional weaving techniques passed down through generations.
The observance was initiated by Prime Minister Narendra Modi in 2015 to commemorate the Swadeshi Movement launched on August 7, 1905, during India's freedom struggle. The movement encouraged the use of indigenous products and promoted self-reliance by discouraging dependence on imported goods.
Chief Secretary M.K. Das and Gujarat State Handloom and Handicrafts Development Corporation Managing Director and Secretary Ardra Agrawal were also present during the Chief Minister's visit.
The Gujarat government said that it remains committed to promoting the state's handloom and handicrafts sector through initiatives aimed at improving market access, preserving traditional craftsmanship and creating sustainable livelihood opportunities for artisans in line with the vision of an Atmanirbhar Bharat.
— ANI
Reader Comments
Vocal for Local is not just a slogan; it's about empowering our weavers. I recently bought a khadi kurta from a local mela, and the quality was amazing. This initiative will definitely help our artisans get the recognition they deserve.
It's heartening to see leaders walk the talk. Supporting local artisans is something every citizen should do. Whether it's handloom sarees or handicrafts, buying local has a huge impact on rural livelihoods.
Nice gesture, but I hope the CM also focuses on creating better market linkages for these artisans beyond just photo ops. Our weavers need sustained support, not just one-day purchases. The intention is good, but execution and follow-through matter more.
So proud of our state! Garvi Gurjari has always been a treasure trove of beautiful handloom products. I recently bought a patola saree from there and the craftsmanship is unmatched. Let's all support our local artisans! 🙌
The handloom sector is the backbone of our rural economy. This initiative is a good reminder that we need to appreciate our traditional crafts. I make it a point to gift handloom items to friends and family during festivals. It's our heritage, let's keep it alive!
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