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Govt to Train 50,000 Enterprise Promoters, 50 Lakh SHG Women for Rural Jobs

The government has launched the 'National Campaign on Entrepreneurship' with the key objective of training 50,000 community resource persons for enterprise promotion. It will also impart Entrepreneurship Development Programme training to 50 lakh women members of Self-Help Groups under the DAY-NRLM mission. The campaign is a strategic push to meet the ambitious goal of creating at least 3 crore 'Lakhpati Didis'—women earning Rs 1 lakh or more annually. This initiative aims to foster local economic growth and build a resilient, non-farm rural economy by unlocking the entrepreneurial potential of rural women.

Key Points: National Campaign to Train 50,000 for Rural Enterprise Promotion

  • Train 50,000 community resource persons
  • Impart EDP to 50 lakh SHG members
  • Target of 3 crore 'Lakhpati Didis'
  • Focus on non-farm rural enterprises
  • Link grassroots enterprises to formal finance
2 min read

Govt to train 50,000 people in enterprise promotion, impart EDP training to 50 lakh SHG members

Govt launches entrepreneurship drive to train 50,000 resource persons and 50 lakh SHG women, aiming to create 3 crore 'Lakhpati Didis'.

"catalyse millions of rural entrepreneurs, paving the way for a resilient, inclusive, and self-reliant non-farm rural economy - Ministry Statement"

New Delhi, Jan 14

The government on Wednesday said that the key objective of the 'National Campaign on Entrepreneurship' is to train and build capacity of 50,000 community resource persons on enterprise promotion and impart Entrepreneurship Development Programme training to 50 lakh SHG members of the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission.

DAY-NRLM aims to bring a transformational change in the income levels of rural women by promoting diversified and sustainable livelihoods.

According to the Ministry of Rural Development, promotion of non-farm rural enterprises is a critical pathway to achieve this goal.

"Over the years, several non-farm livelihood schemes including 'Star-up Village Entrepreneurship Programme' have demonstrated successful enterprise models supported by trained community cadres. These cadres act as grassroots-level catalysts by providing enterprise identification, start-up support, mentoring, and handholding," it noted.

Meanwhile, the government has committed to enable at least 3 crore Lakhpati Didis -- SHG women members earning Rs 1 lakh or more per annum.

The scale required to meet the Lakhpati Didi goals necessitates a massive upscaling of this cadre.

According to the government, the National Campaign on Entrepreneurship presents a strategic opportunity to deepen enterprise development across India's rural landscape, foster local economic growth and unlock the entrepreneurial potential of SHG women.

"This focused campaign will not only create thousands of community resource persons but also catalyse millions of rural entrepreneurs, paving the way for a resilient, inclusive, and self-reliant non-farm rural economy and opening up opportunity for linkages with formal financial institutions for grassroots enterprises and enterprise loans," said the statement.

The Lakhpati Didi Scheme aims to empower women in rural India by helping members of Self-Help Groups earn at least Rs 1 lakh a year in a sustainable way.

The scheme supports women by promoting small businesses, improving skills, teaching financial literacy, and providing easier access to loans, so they can become financially independent and improve their families' living standards.

Launched under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission, the scheme focuses on ensuring that SHG women earn Rs 1 lakh or more every year, which works out to an average monthly income of around Rs 10,000, earned consistently over time.

- IANS

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Reader Comments

R
Rohit P
Training 50,000 resource persons is the key. The real challenge is the quality of training and consistent handholding. Hope it's not just a numbers game. The 'Lakhpati Didi' goal is ambitious, but if implemented well, it can truly transform rural economies.
S
Sarah B
As someone who works in development, the focus on non-farm enterprises is crucial. Farming alone cannot sustain rural incomes. Diversification into small-scale manufacturing, services, and trade is the way forward. Hope they also focus on market linkages.
A
Aman W
Empowering women means empowering families. When a 'Didi' starts earning, the money is more likely to be spent on children's education and nutrition. This scheme has the potential for a huge social multiplier effect. All the best to all the aspiring entrepreneurs!
K
Karthik V
Good step, but execution is everything. Past schemes sometimes suffered from delays in fund disbursement and bureaucratic hurdles. Hope this campaign has a robust monitoring system and clear accountability. The 3 crore target is massive and needs flawless ground-level coordination.
M
Meera T
Financial literacy is so important! Just giving loans isn't enough. Women need to know how to manage money, repay loans, and save for the future. Glad to see it's part of the plan. This can build a culture of saving and investment in villages. 💰

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