Force Motors' shares hit 52-week low after May sales fall 15 pc
Mumbai, June 2
Shares of automotive manufacturer Force Motors Limited fell sharply on Tuesday to hit 52-week low level after the company reported weak sales numbers for May 2026, with domestic sales slipping to their lowest level in 18 months.
The stock declined as much as 5.93 per cent to Rs 17,782 per share on the National Stock Exchange (NSE).
At around 1:25 pm, the scrip was trading 5.15 per cent or Rs 973 lower at Rs 17,931 apiece. The stock has now fallen for the third straight trading session.
Force Motors reported a 15.35 per cent year-on-year (YoY) decline in total sales for May 2026 at 2,614 units, compared to 3,088 units in the same month last year.
Domestic sales, which include small commercial vehicles (SCV), light commercial vehicles (LCV), utility vehicles (UV), and sports utility vehicles (SUV), fell 14.72 per cent to 2,560 units from 3,002 units in May 2025.
Export volumes also witnessed a steep decline of 37.21 per cent YoY to 54 units during the month under review.
The weak monthly sales performance weighed heavily on investor sentiment, dragging the stock lower.
Force Motors shares have declined around 10 per cent over the past week and more than 10 per cent in the last one month. On a year-to-date basis, the stock is down 14.43 per cent.
The sales data comes weeks after the company reported a sharp fall in profitability for the March quarter of FY26.
Force Motors posted a 36.30 per cent decline in standalone profit after tax (PAT) at Rs 273.67 crore in Q4 FY26, compared to Rs 429.64 crore in the corresponding period last year.
However, the company's revenue from operations rose 8.22 per cent year-on-year to Rs 2,549.72 crore during the quarter, against Rs 2,355.89 crore in Q4 FY25.
Last month, the company launched the new Force Traveller N Range for delivery van, ambulance, and school bus applications.
The new range features a redesigned cockpit with a digital instrument cluster and a 9-inch infotainment screen, along with upgraded NVH levels for a quieter cabin experience and ergonomically designed seats.
— IANS
Reader Comments
Honestly, I'm not surprised. Their product lineup is very niche. Most people buying commercial vehicles today want modern features and better fuel efficiency. The Traveller N range launch is good but will it be enough? Let's hope for a turnaround 🚚
The exports falling 37% is worrying. But the domestic sales dip of 14% is also severe. They need to look at their pricing strategy and maybe bring in some BS7 compliant models soon. Abhi toh market ka mood kharab hai 📉
Force Motors needs to seriously think about entering the passenger EV segment. The government is pushing for electric mobility and they're still stuck with diesel commercial vehicles. The Q4 profit drop of 36% is a red flag that can't be ignored.
People often forget that Force Motors is a key supplier to Mercedes-Benz and BMW. Their core business is strong. The share price fall is more about market sentiment than company fundamentals. The new Traveller range with digital cluster sounds promising. Let's wait and watch 👀
The 52-week low is scary but also an opportunity.
A As an investor, this is painful. But I bought more shares today because I believe in the brand's long-term prospects. The Traveller is the backbone of many small businesses in India. Good companies go through bad phases. Buying the dip! 🤑 We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.